December Birthstone Rings

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

548K

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

0.2%

Market size, estimated

$24Ka year

Peak month

December2.3× the quietest month

Top search term

june birthstone ring66K searches a year

Listings sell for $19.83 on average, from $6.55 to $118.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.83 that is $0 to $2K a year per listing.

Average price

$19.83inside the $15 to $100 sweet spot

Price range

$6.55–$118.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,308 within Rings. It carries 458 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

3.4%

Average rank

#1,308in Rings

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

458per listing

Listings tracked

159

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months