Is december birthstone rings profitable to sell on Amazon United States?

The niche generates $24K/yr across 159 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (48/100).

How competitive is the december birthstone rings niche?

45 brands and 51 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in december birthstone rings?

Top complaints mined from reviews: Durability, Size-Overall, Precious Gemstone. The return rate is 7.1% — above our launch gate.

When does demand for december birthstone rings peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the december birthstone rings niche?

Listings span $6.55–$118.97; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.

december birthstone rings

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great$19.83

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great457.58

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.55–$118.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.1%

return rate — above 5% kills the launch gate

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 548K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, december birthstone rings is a $24K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

december birthstone rings market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $25K–$30K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,308
Page quality: 0%
Prime: 99%
Sponsored: 82%
Out of stock: 3.4%
Avg brand age: 39 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

16%

Top 20: 37%

Open market

43%

RLMOON19%
GlameVibe15%
YAHGEM9%
Senpotly5%
Wasee5%
Bosvision4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top december birthstone rings search terms

june birthstone ring66K/yr -5.7%0.1% conv.
stackable birthstone rings for women42K/yr +6.2%0.0% conv.
december birthstone rings81K/yr -25.4%0.1% conv.
stackable birthstone rings36K/yr -3.3%0.0% conv.
october birthstone ring49K/yr -14.9%0.1% conv.
march birthstone ring47K/yr -47.5%0.1% conv.
january birthstone ring38K/yr -31.1%0.1% conv.
may birthstone ring23K/yr +22.7%0.2% conv.
september birthstone ring31K/yr -8.4%0.0% conv.
birthstone stackable rings31K/yr -18.3%0.0% conv.

All search terms

Top december birthstone rings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RLMOON Gold Birthstone Rings for Women Non Tarnish Gold Stackable Ring Dainty 14K Gold Plated Baguette CZ Emerald Green Ring Personalized Jewelry Gift for Birthday Size 7

RLMOON$9.094.0★65 rev

GlameVibe Birthstone Rings For Women Silver Stackable Cubic Zirconia Stainless Steel Birth Stone Ring To My Daughter/Mom Birthday Unique Gifts Jewelry (09-Silver-September 6)

GlameVibe$9.383.6★234 rev

YAHGEM 925 Sterling Silver Birthstone Stackable Rings Set: Eternity Stackable Birthstone Band Rings for Women Cubic Zirconia Stacking Ring for Wife Birthday Jewelry Gifts (March 10)

YAHGEM$17.673.7★85 rev

RLMOON Gold Birthstone Rings for Women Non Tarnish 14K Gold Plated Stackable Ring Dainty CZ Emerald Green Gemstone Eternity Band Size 7

RLMOON$9.454.4★72 rev

925 Sterling Silver Mother Daughter Birthstone Stackable Rings Set Mother Ring with Birthstone Mother Daughter Family Ring Mothers Day Jewelry Gifts for Wife (Birthstone Aug. 7)

Senpotly$14.614.4★559 rev

Newest

by launch date

RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (08. August(Created Peridot) 6)

RLMOON$9.5246 rev

7mo ago

RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (06. June(Created Alexandrite) 5)

RLMOON$9.4328 rev

10mo ago

JALZEMPL Birthstone Flower Rings For Women Non Tarnish Gemstone Cubic Zirconia Mother of Pearl Adjustable Size 7-11 Silver Rose 14K Gold Plated Birth Jewelry Gift For Birthday

JALZEMPL$9.57335 rev

11mo ago

YAHGEM 925 Sterling Silver Birthstone Stackable Rings Set: Eternity Stackable Birthstone Band Rings for Women Cubic Zirconia Stacking Ring for Wife Birthday Jewelry Gifts (March 10)

YAHGEM$17.6785 rev

1y ago

RLMOON Gold Birthstone Rings for Women Non Tarnish 14K Gold Plated Stackable Ring Dainty CZ Emerald Green Gemstone Eternity Band Size 7

RLMOON$9.4572 rev

1y ago

What buyers say about december birthstone rings

What buyers praise and complain about, mined from review topics.

What buyers love

Color14%

“I like the blue”

Quality-Overall13%

“Quality ring”

Size-Overall11%

“Fit and color of jewel was accurate and I got so many compliments”

Value For Money10%

“affordable”

Precious Gemstone6%

“The blue sapphire stones combined with the sparkling accents give it such an elegant and eye-catching look”

Design-Overall6%

“Elegant and classy looking”

Comfort-Overall5%

“Its comfortable”

Brightness/Shine/Glow4%

“Sparkle and Shine”

Shape/Style4%

“They are very simple, elegant, and beautiful”

Adjustability/Rotatability/Reclining3%

“Adjustable”

What buyers complain about

Durability20%

“Broke fast”

Size-Overall17%

“it was huge”

Precious Gemstone13%

“gem fell out”

Color10%

“Turned my finger green”

Value For Money6%

“Cheap”

Quality-Overall4%

“bad quality”

Metal Authenticity2%

“Asked for silver & got gold”

Brightness/Shine/Glow2%

“it just doesn't reflect light”

Thin1%

“very thin piece ring”

Advertised Vs Actual Product1%

“Misleading”

Top return reasons

Size-Overall74%

Color4%

Metal Authenticity4%

Advertised Vs Actual Product3%

Width2%

Quality-Overall2%

Thin2%

Wrong Dimensions2%

Precious Gemstone1%

Durability1%

Common questions

Is december birthstone rings profitable to sell on Amazon United States?: The niche generates $24K/yr across 159 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (48/100).
How competitive is the december birthstone rings niche?: 45 brands and 51 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in december birthstone rings?: Top complaints mined from reviews: Durability, Size-Overall, Precious Gemstone. The return rate is 7.1% — above our launch gate.
When does demand for december birthstone rings peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the december birthstone rings niche?: Listings span $6.55–$118.97; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.