december birthstone jewelry
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.77avg listing price — sweet spot $15–$100
Price range
Great$8.38–$78.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,157.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 72K searches
According to Flapen's Amazon United States niche tracking, december birthstone jewelry is a $13K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
december birthstone jewelry market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $16K–$22K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
21
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
19%
- JSJOY29%
- Poxtex16%
- Pls Back15%
- ZKJTEARY7%
- RLMOON7%
- kate spade new york7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.3×
Top december birthstone jewelry products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JSJOY Gold Birthstone Bracelets for Women Teens December Birthstone Bracelet for Her Birthday Gifts for Friend Sister Gold Link Friendship Gifts for Women Mom
JSJOY$13.054.3★26 rev
Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry December(Tanzanite)
Pls Back$8.884.5★658 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.964.4★6 rev
ZKJTEARY Siliver Tennis Bracelets for Women Cubic Zirconia Tennis Bracelets Birthstone Bracelet Jewelry Birthday Valentine Mothers Day Gift for Women Mom Wife Her (December-Tanzanite)
ZKJTEARY$9.664.2★54 rev
kate spade new york My Love Heart Pendant December One Size
kate spade new york$53.154.7★182 rev
Newest
by launch date
Crgwxzl December Birthstone Bracelets for Women Men Healing Crystal Protection Stone Blue Stripe Agate Beads Bracelet String Wrap Zodiac Month Bracelets Birthday Jewelry Gifts
Crgwxzl$9.5840 rev
ZKJTEARY Siliver Tennis Bracelets for Women Cubic Zirconia Tennis Bracelets Birthstone Bracelet Jewelry Birthday Valentine Mothers Day Gift for Women Mom Wife Her (December-Tanzanite)
ZKJTEARY$9.6654 rev
RLMOON Gold Birthstone Rings for Women Non Tarnish 14K Gold Plated Stackable Ring Dainty CZ Emerald Green Gemstone Eternity Band Size 7
RLMOON$9.4572 rev
Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing
Poxtex$12.966 rev
Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry December(Tanzanite)
Pls Back$8.88658 rev
Trending
90-day click momentumkate spade new york My Love Heart Pendant December One Size
kate spade new york$53.154.7★
JewelrieShop Lake Blue Studs Earrings for Women CZ Rhinestones Crystal Ball Fake Pearl Stainless Steel Party Stud December Birthstone Earring Set for Women (3 pairs 6mm Round Dec)
JEWELRIESHOP$8.384.2★
Gold Blue Earrings for Women Light Blue March Birthstone Earrings Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts
Poxtex$13.224.2★
RLMOON Gold Birthstone Rings for Women Non Tarnish Gold Stackable Ring Dainty 14K Gold Plated Baguette CZ Blue Gemstone Ring Personalized Jewelry Gift for Birthday Size 7
RLMOON$9.124.3★
Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
Hidepoo$34.584.3★
What buyers say about december birthstone jewelry
What buyers praise and complain about, mined from review topics.What buyers love
“Fit and color of jewel was accurate and I got so many compliments”
“Stones are beautiful in the ring”
“Great necklace”
“Great product”
“Was a gift for granddaughter”
“Its very trendy and a simple”
“doesnt rust”
“Fit and color of jewel was accurate and I got so many compliments”
“Sturdy too”
“Both rings are very comfortable on”
What buyers complain about
“Runs small”
“discusting quality for price almost ripped my ears apart trying to get the cheap backings off”
“This was way more yellow in person”
“Stones clouded up within two months”
Top return reasons
Common questions
- Is december birthstone jewelry profitable to sell on Amazon United States?
- The niche generates $13K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the december birthstone jewelry niche?
- 13 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in december birthstone jewelry?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.8%.
- When does demand for december birthstone jewelry peak?
- Demand peaks in Nov–Dec; the busiest month runs 14.3× the quietest.
- What does it cost to enter the december birthstone jewelry niche?
- Listings span $8.38–$78.34; the average listing price is $21.77 (sweet spot $15–$100). The average incumbent carries 2,158 reviews — the moat a new listing must climb.