Death Note Merch
FailBuyers convert on only 0.5% of searches, so Death Note Merch is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $51K/yr835K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 77%top-5 click share · 13 brands · 63 sellers
Flapen Score
Death Note Merch against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Death Note Merch is stronger. Inside it, weaker.
Market
The Death Note Merch market on Amazon at a glance
Shoppers on Amazon United States searched for Death Note Merch 835K times last year and spent an estimated $51K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 835K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $51Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- anime keychains297K searches a year
02 · Price
A sale here is worth $12.56.
Listings sell for $12.56 on average, from $7.71 to $19.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.56 that is $3K to $6K a year per listing.
- Average price
- $12.56under the $15 to $100 sweet spot
- Price range
- $7.71–$19.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #5,946 within Keyrings & Keychains. It carries 368 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 94%
- Out of stock, average day
- 5.1%
- Average rank
- #5,946in Keyrings & Keychains
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 368per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Death Note Merch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
- Price
- $12.77
- Rating
- 4.7/5
- Reviews
- 946
- Age
- 13y ago

HYTAIBB Keychains Gifts for woman (3) (3)
- Price
- $15.12
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 3y ago

Great Eastern Entertainment Death Note L SD PVC Keychain
- Price
- $12.53
- Rating
- 4.8/5
- Reviews
- 348
- Age
- 18y ago

Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
- Price
- $13.51
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 2y ago

ABYstyle - Death Note - Keychain L - Symbol
- Price
- $10.00
- Rating
- 4.8/5
- Reviews
- 309
- Age
- 11y ago
Trending
estimated 90-day click momentum
Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
- Price
- $19.74
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 11mo ago

Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
- Price
- $14.32
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 2y ago

Jujutsu Kaisen Pewter Keyring - Sukuna Finger
- Price
- $11.50
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 3y ago

HYTAIBB Keychains Gifts for woman (3) (3)
- Price
- $15.12
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 3y ago

Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain
- Price
- $13.49
- Rating
- 4.8/5
- Reviews
- 287
- Age
- 2y ago
Newest
by launch date
Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
- Price
- $19.74
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 11mo ago

NoveltyShopFun Cute Cat Keychain Anime Keychain Shaker Keyring for Backpack Bag Purse Jewelry Accessories for Men Women (sunglass cat)
- Price
- $8.65
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 1y ago

Safe Zone Playpen Cute Keychain Kitty Cat Otter Decor Gifts for Animal & Anime Lovers Y2K Heart Bow Pendant Women Girls Kawaii Bag Charm (Anime)
- Price
- $10.04
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 1y ago

Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
- Price
- $13.51
- Rating
- 4.7/5
- Reviews
- 208
- Age
- 2y ago

Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
- Price
- $14.32
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
63
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
12%
- Great Eastern Entertainment48%
- HYTAIBB23%
- Funko8%
- ABYSTYLE4%
- Odd Sox3%
- BONICI2%
- Open — no brand owns it (7 brands, 12%)
Demand
Death Note Merch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Death Note Merch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anime keychains297K/yr
- anime keychain178K/yr
- death note merch85K/yr
- keychain anime54K/yr
- l death note44K/yr
- death note l26K/yr
- anime key chain26K/yr
- anime bag charm15K/yr
- keychains anime15K/yr
- key chain anime13K/yr
Reviews and returns
What reviews say buyers love and hate about Death Note Merch
We read the reviews and the return reasons for every product selling here.
“Broke almost immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Death Note Merch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









