death note merch
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great368.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Okay$7.71–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$51K$51K/yr · 835K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, death note merch is a $51K/yr Amazon United States market (835K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
death note merch market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $75K–$100K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #5,946
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 38%
- Out of stock
- 5.1%
- Avg brand age
- 34 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
63
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
12%
- Great Eastern Entertainment48%
- HYTAIBB23%
- Funko8%
- ABYSTYLE4%
- Odd Sox3%
- BONICI2%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.9×
Top death note merch search terms
- anime keychains297K/yr
- anime keychain178K/yr
- death note merch85K/yr
- keychain anime54K/yr
- l death note44K/yr
- death note l26K/yr
- anime key chain26K/yr
- anime bag charm15K/yr
- keychains anime15K/yr
- key chain anime13K/yr
Top death note merch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
Great Eastern Entertainment$12.774.7★946 rev
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★157 rev
Great Eastern Entertainment Death Note L SD PVC Keychain
Great Eastern Entertainment$12.534.8★348 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.514.7★208 rev
ABYstyle - Death Note - Keychain L - Symbol
ABYSTYLE$10.004.8★309 rev
Newest
by launch date
Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
Odd Sox$19.7435 rev
NoveltyShopFun Cute Cat Keychain Anime Keychain Shaker Keyring for Backpack Bag Purse Jewelry Accessories for Men Women (sunglass cat)
NoveltyShopFun$8.6564 rev
Safe Zone Playpen Cute Keychain Kitty Cat Otter Decor Gifts for Animal & Anime Lovers Y2K Heart Bow Pendant Women Girls Kawaii Bag Charm (Anime)
Safe Zone Playpen$10.04153 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.51208 rev
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.32142 rev
Trending
90-day click momentumOdd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
Odd Sox$19.744.5★
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.324.7★
Jujutsu Kaisen Pewter Keyring - Sukuna Finger
Monogram$11.505.0★
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★
Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain
スタジオジブリ$13.494.8★
What buyers say about death note merch
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Nice detail”
“Super Cute Keychain”
“Perfect Size”
“Its very soft”
“Very nice and heavy”
“Very durable”
“Its great for the price as well”
“Cool design”
“Perfect little gift for Totoro fans”
What buyers complain about
“Broke almost immediately”
“it was bigger than I thought it would be”
“Very Poorly Made”
“the material is cheap”
“Thought the gold part would be thicker”
“Missing one Keychain with order”
“Too flimsy”
Top return reasons
Common questions
- Is death note merch profitable to sell on Amazon United States?
- The niche generates $51K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the death note merch niche?
- 13 brands and 63 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in death note merch?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 0.9%.
- When does demand for death note merch peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the death note merch niche?
- Listings span $7.71–$19.74; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.