Skip to content

Death Note Merch

Fail

Buyers convert on only 0.5% of searches, so Death Note Merch is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$51K/yr835K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
77%top-5 click share · 13 brands · 63 sellers

Flapen Score

Death Note Merch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Death Note Merch is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Death Note Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Death Note Merch 835K times last year and spent an estimated $51K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
835K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
0.5%
Market size, estimated
$51Ka year
Peak month
December2.9× the quietest month
Top search term
anime keychains297K searches a year

02 · Price

A sale here is worth $12.56.

Listings sell for $12.56 on average, from $7.71 to $19.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.56 that is $3K to $6K a year per listing.

Average price
$12.56under the $15 to $100 sweet spot
Price range
$7.71–$19.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #5,946 within Keyrings & Keychains. It carries 368 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#5,946in Keyrings & Keychains
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
368per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Death Note Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

63

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Brand 148%
  • Brand 223%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 12%)

Demand

Death Note Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Death Note Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anime keychains297K/yr
  • anime keychain178K/yr
  • death note merch85K/yr
  • keychain anime54K/yr
  • l death note44K/yr
  • death note l26K/yr
  • anime key chain26K/yr
  • anime bag charm15K/yr
  • keychains anime15K/yr
  • key chain anime13K/yr

Reviews and returns

What reviews say buyers love and hate about Death Note Merch

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
40%of negative reviews mention “Durability”
0.9%of orders come back
“Broke almost immediately”
A buyer, on “Durability”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Death Note Merch questions

Answered from the same tracked data.