Is death note figure profitable to sell on Amazon United States?

The niche generates $60K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (32/100).

How competitive is the death note figure niche?

4 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in death note figure?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Scratch Resistance. The return rate is 0.8%.

When does demand for death note figure peak?

Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the death note figure niche?

Listings span $8.06–$293.81; the average listing price is $45.52 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.

death note figure

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.52

avg listing price — sweet spot $15–$100

Review moat

Great217.87

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.06–$293.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 507K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, death note figure is a $60K/yr Amazon United States market (507K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 32/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

death note figure market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $114K–$137K; units × avg price
Conversion rate: 0.3%
Avg BSR: #5,088
Page quality: 0%
Prime: 80%
Sponsored: 40%
Out of stock: 10.4%
Avg brand age: 37 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

ABYSTYLE63%
Great Eastern Entertainment29%
Funko6%
QAHEART2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top death note figure search terms

death note figure232K/yr -9.5%0.3% conv.
death note figures43K/yr -2.5%0.4% conv.
misa amane figure49K/yr -14.8%0.5% conv.
l lawliet figure26K/yr +12.2%0.1% conv.
l figure21K/yr +17.8%0.3% conv.
misa figure23K/yr +7.0%0.8% conv.
l death note figure16K/yr +10.0%0.1% conv.
l figure death note16K/yr -10.7%0.2% conv.
death note l figure10K/yr -3.5%0.6% conv.
deathnote figures8K/yr +39.4%0.3% conv.

All search terms

Top death note figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Great Eastern Entertainment Death Note L SD PVC Keychain

Great Eastern Entertainment$12.604.8★347 rev

ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$48.514.7★372 rev

ABYSTYLE Studio Death Note Light SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$38.504.8★124 rev

ABYSTYLE Studio Death Note Ryuk SFC Collectible PVC Figure 10 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$68.274.8★470 rev

ABYSTYLE Studio Death Note Detective L SFC Collectible PVC Figure 5.5 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$34.670.0★0 rev

Newest

by launch date

Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$17.150 rev

2mo ago

Funko Pop! Animation: Death Note - L - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$16.400 rev

2mo ago

ABYSTYLE Studio Death Note Detective L SFC Collectible PVC Figure 5.5 Tall Statue Anime Manga Figurine Home Room Office Dcor Gift

ABYSTYLE$34.670 rev

4mo ago

ABYSTYLE Death Note Acryl L Official Product Acrylic Figure to Stand Manga Collection Accessory

ABYSTYLE$8.061 rev

7mo ago

QAHEART Choso Figures JJK Chousou Anime Figure Statues Hidden Inventory Anime Action Figurine for Fans 6.3IN/16CM

QAHEART$10.0994 rev

1y ago

What buyers say about death note figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“This Death Note figure is great quality”

Value For Money24%

“Worth it”

Collectibles17%

“Collecting”

Size-Overall7%

“Decent size and as expected”

Design-Overall5%

“Such a fantastic sculpt”

Durability3%

“It feels durable”

Gifting Purpose2%

“Makes a nice gift for yourself or a fan”

Advertised Vs Actual Product2%

“It came just as described”

Texture/Consistency-Overall2%

“I like the texture on his seat”

Weight Light2%

“the figure has a good weight to it”

What buyers complain about

Size-Overall40%

“stand doesnt fit”

Quality-Overall15%

“Very cheap quality all around”

Scratch Resistance10%

“It looked used and scratched and the plastic box it came in was hard to take out”

Advertised Vs Actual Product10%

“Details off”

Cushion5%

“not with any padding”

Top return reasons

Defective Material/Parts26%

Size-Overall12%

Advertised Vs Actual Product12%

Shape/Style8%

Product Condition6%

Gifting Purpose4%

Material Quality4%

Print Quality4%

Certifications4%

Value For Money4%

Common questions

Is death note figure profitable to sell on Amazon United States?: The niche generates $60K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (32/100).
How competitive is the death note figure niche?: 4 brands and 49 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in death note figure?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Scratch Resistance. The return rate is 0.8%.
When does demand for death note figure peak?: Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the death note figure niche?: Listings span $8.06–$293.81; the average listing price is $45.52 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.