death note
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$30.76avg listing price — sweet spot $15–$100
Review moat
Great139.4avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.60–$99.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$186K$186K/yr · 1.2M searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, death note is a $186K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
death note market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $246K–$308K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #74,146
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
15
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
12%
- Great Eastern Entertainment49%
- ODINGONS15%
- ABYSTYLE6%
- EROIKAKMI6%
- Concept One6%
- Bioworld5%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -7.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top death note search terms
- death note1.1M/yr
- deathnote80K/yr
- deathnot5K/yr
Top death note products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Great Eastern Entertainment Death Note L SD PVC Keychain
Great Eastern Entertainment$12.604.8★347 rev
ODINGONS 4 PCS Set Notebook Anime Cosplay Japan Anime Theme Writing Journal Feather Pen L Necklace & Book Chain Anime Accessories
ODINGONS$17.044.6★385 rev
ABYSTYLE Studio Death Note Misa SFC Collectible PVC Figure Statue Anime Manga Figurine Home Room Office Dcor Gift
ABYSTYLE$48.514.7★372 rev
EROIKAKMI 4 PCS Notebook Set L Leather Journal and Necklace Feather Pen Anime Accessories
EROIKAKMI$17.074.6★273 rev
Death Note Beanie Hat Ryuk Winter Knit Cap with Cuff Black One Size
Concept One$19.895.0★14 rev
Newest
by launch date
Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
Funko$17.150 rev
Death Note Character Womens Black Lounge Shorts-Large
Bioworld$22.450 rev
Odd Sox Death Note 2-Pack Novelty Crew Sock Bundle Size Large Mens 812 / Womens 9.513.5 Anime Fan Gift Durable Knit Comfort Comfortable Everyday Graphic Design
Odd Sox$29.990 rev
Death Note Misa Amane Retro Goth Winged Heart Anime Tote Bag
Death Note$23.081 rev
Anime Squat Belt for Men and Women - 10MM Heavy Duty Anime Workout Lever Belt for Bodybuilding Cross Fit and Training (Death Note XS)
Generic$99.822 rev
Trending
90-day click momentumOdd Sox Death Note 2-Pack Novelty Crew Sock Bundle Size Large Mens 812 / Womens 9.513.5 Anime Fan Gift Durable Knit Comfort Comfortable Everyday Graphic Design
Odd Sox$29.990.0★
Funko Pop! Animation: Death Note - Light Yagami - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
Funko$17.150.0★
Death Note Character Womens Black Lounge Shorts-Large
Bioworld$22.450.0★
Death Note Beanie Hat Ryuk Winter Knit Cap with Cuff Black One Size
Concept One$19.895.0★
Anime Squat Belt for Men and Women - 10MM Heavy Duty Anime Workout Lever Belt for Bodybuilding Cross Fit and Training (Death Note XS)
Generic$99.823.5★
What buyers say about death note
What buyers praise and complain about, mined from review topics.What buyers love
“The notebook is well made”
“Worth the purchase”
“Collecting”
“It came just as described”
“The size is pretty accurate”
“Description says 100% brand new”
“Very anime accurate and love it”
“nice sturdy binding”
“how you added the instructions it is absolutely peak the durability of the book is also really good”
“they seem like they will hold up well”
What buyers complain about
“Cheap materials”
“the book was low quality”
“smells like death~ like it wont go away I wonder why”
“Looks used”
“The feather pen is kind of flimsy”
“Pages werent connected to the spine”
“Maybe a little expensive for what it is”
“it's kinda small”
“Doesnt have THAT many pages to be able to write in”
Top return reasons
Common questions
- Is death note profitable to sell on Amazon United States?
- The niche generates $186K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the death note niche?
- 10 brands and 15 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in death note?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Smell. The return rate is 0.9%.
- When does demand for death note peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the death note niche?
- Listings span $12.60–$99.82; the average listing price is $30.76 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.