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Death Note

Fail

Buyers convert on only 0.5% of searches, so Death Note is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$186K/yr1.2M searches / yr
90-day growth
-7.5%search demand this quarter
Competition
83%top-5 click share · 10 brands · 15 sellers

Flapen Score

Death Note against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Death Note is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Death Note market on Amazon at a glance

Shoppers on Amazon United States searched for Death Note 1.2M times last year and spent an estimated $186K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
0.5%
Market size, estimated
$186Ka year
Peak month
December2.5× the quietest month
Top search term
death note1.1M searches a year

02 · Price

A sale here is worth $30.76.

Listings sell for $30.76 on average, from $12.60 to $99.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $30.76 that is $23K to $31K a year per listing.

Average price
$30.76inside the $15 to $100 sweet spot
Price range
$12.60–$99.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$31K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #74,146 within Accessories. It carries 139 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
3.9%
Average rank
#74,146in Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
139per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Death Note products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

12%

  • Brand 149%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Death Note search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Death Note search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • death note1.1M/yr
  • deathnote80K/yr
  • deathnot5K/yr

Reviews and returns

What reviews say buyers love and hate about Death Note

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Material Quality”
0.9%of orders come back
“Cheap materials”
A buyer, on “Material Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Death Note questions

Answered from the same tracked data.