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Dear Person Behind Me Hoodie

Fail

Demand is soft, at -71.2% this quarter, so Dear Person Behind Me Hoodie is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$73K/yr863K searches / yr
90-day growth
-71.2%search demand this quarter
Competition
35%top-5 click share · 19 brands · 22 sellers

Flapen Score

Dear Person Behind Me Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dear Person Behind Me Hoodie is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dear Person Behind Me Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Dear Person Behind Me Hoodie 863K times last year and spent an estimated $73K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 863K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
863K
Growth, 90 days vs prior 90
-71.2%
Conversion, latest week
0.4%
Market size, estimated
$73Ka year
Peak month
December7.7× the quietest month
Top search term
you are enough hoodie313K searches a year

02 · Price

A sale here is worth $20.28.

Listings sell for $20.28 on average, from $9.78 to $33.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.28 that is $2K to $5K a year per listing.

Average price
$20.28inside the $15 to $100 sweet spot
Price range
$9.78–$33.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #36,818 within Fashion Hoodies & Sweatshirts. It carries 413 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
79%
Out of stock, average day
0.3%
Average rank
#36,818in Fashion Hoodies & Sweatshirts
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
413per listing
Listings tracked
48

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dear Person Behind Me Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

22%

  • Brand 128%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 64%

Demand

Dear Person Behind Me Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Dear Person Behind Me Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • you are enough hoodie313K/yr
  • dear person behind me hoodie253K/yr
  • you are enough sweatshirt70K/yr
  • dear person co37K/yr
  • dear person behind me sweatshirt39K/yr
  • dear person behind me zip up hoodie8K/yr
  • you matter hoodie25K/yr
  • dearpersonco hoodie13K/yr
  • to the person behind me hoodie17K/yr
  • person behind me hoodie15K/yr

Reviews and returns

What reviews say buyers love and hate about Dear Person Behind Me Hoodie

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Runs large”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dear Person Behind Me Hoodie questions

Answered from the same tracked data.