Dd214 Hat

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

86K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

2.8%

Market size, estimated

$38Ka year

Top search term

dd214 hats for men15K searches a year

Listings sell for $15.50 on average, from $8.86 to $29.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.50 that is $0 to $2K a year per listing.

Average price

$15.50inside the $15 to $100 sweet spot

Price range

$8.86–$29.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #19,539 within Baseball Caps. It carries 27 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

42%

Out of stock, average day

8.6%

Average rank

#19,539in Baseball Caps

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

27per listing

Listings tracked

48

38 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

6Amazon's first-year sales bar

Average brand age

26 months