day of the dead mask
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great$4.47–$58.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.82avg listing price — sweet spot $15–$100
Review moat
Good598.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 215K searches
According to Flapen's Amazon United States niche tracking, day of the dead mask is a $19K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
day of the dead mask market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $59K–$74K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,201
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 54%
- Out of stock
- 16.6%
- Avg brand age
- 44 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
47
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
34%
Top 20: 73%
Open market
46%
- BENCHMARK FR18%
- Rubies9%
- Obacle8%
- KIPETTO8%
- Coolwife6%
- Hot Leathers6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 54.1×
Top day of the dead mask search terms
- day of the dead mask68K/yr
- dia de los muertos mask46K/yr
- sugar skull mask28K/yr
- day of the dead masks8K/yr
- day of dead mask8K/yr
- day of the dead masks for women16K/yr
- catrina mask7K/yr
- day of the dead mask for men11K/yr
- dia de los muertos masks4K/yr
- dia de los muertos mask men7K/yr
Top day of the dead mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BENCHMARK FR Flame Resistant Face Mask Neck Gaiter - CAT2 - Made in the USA (Dia De Los Muertos - Grey)
BENCHMARK FR$25.024.6★415 rev
BENCHMARK FR Flame Resistant Face Mask Neck Gaiter - CAT2 - Made in the USA (Dia De Los Muertos - Beige)
BENCHMARK FR$25.184.6★415 rev
Obacle Skull Face Mask for Women Dust Wind Sun Protection Rave Festival Riding
Obacle$9.914.2★4,017 rev
KIPETTO Mardi Gras Mask Venetian Party Mask Sugar Skull Masquerade Masks for Halloween Cosplay Mexican Masquerade Party Costume
KIPETTO$16.624.2★101 rev
Hot Leathers FMB1005 Calavera Half Face Mask
Hot Leathers$14.504.0★2 rev
Newest
by launch date
RPLKZEP Flower Sugar Skull Neck Gaiter Face Mask Men Women Bandana Face Mask Chemo Hats Headwear
RPLKZEP$9.913 rev
Hot Leathers FMB1005 Calavera Half Face Mask
Hot Leathers$14.502 rev
Satisyo Halloween Masks Mexican Sugar Skull Full Face Masks Day of The Dead Masquerade Costume Masks for Carnival Bar Cosplay
Satisyo$11.841 rev
KIPETTO Mardi Gras Mask Venetian Party Mask Sugar Skull Masquerade Masks for Halloween Cosplay Mexican Masquerade Party Costume Yellow
KIPETTO$14.90101 rev
MineIdea Day of the Dead Felt Masks for Adults 9 Pack Dia de Los Muertos Skull Masks Floral Sugar Skull Mask Adjustable Halloween Masks Dia De Los Muertos Decorations for Halloween Cosplay
MineIdea$9.2238 rev
Trending
90-day click momentumRPLKZEP Flower Sugar Skull Neck Gaiter Face Mask Men Women Bandana Face Mask Chemo Hats Headwear
RPLKZEP$9.915.0★
Hot Leathers FMB1005 Calavera Half Face Mask
Hot Leathers$14.504.0★
BENCHMARK FR Flame Resistant Face Mask Neck Gaiter - CAT2 - Made in the USA (Dia De Los Muertos - Grey)
BENCHMARK FR$25.024.6★
Satisyo Halloween Masks Mexican Sugar Skull Full Face Masks Day of The Dead Masquerade Costume Masks for Carnival Bar Cosplay
Satisyo$11.844.0★
PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)
PAMOR$11.654.6★
What buyers say about day of the dead mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“fit well”
“Exactly as ordered”
“really comfortable”
“Love the mask made you look elegant”
“Good value”
“Very breatheable”
“Beautiful, delicate and makes a wonderful gift, not just for Church,”
“Not flimsy”
“so pretty”
What buyers complain about
“Poor quality”
“Skeleton print is kind of cheap looking though like my child made it for me”
“Some of the gems fell off mask”
“it doesn't even fit on the face right”
“not thick enough”
“The glue is not thick enough to hold them”
“Thin material”
“the material really is kind of trash”
“no one can see your face”
Top return reasons
Common questions
- Is day of the dead mask profitable to sell on Amazon United States?
- The niche generates $19K/yr across 54 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the day of the dead mask niche?
- 35 brands and 47 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in day of the dead mask?
- Top complaints mined from reviews: Quality-Overall, Print Quality, Defective Material/Parts. The return rate is 8.6% — above our launch gate.
- When does demand for day of the dead mask peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 54.1× the quietest.
- What does it cost to enter the day of the dead mask niche?
- Listings span $4.47–$58.32; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 599 reviews — the moat a new listing must climb.