day of the dead costume adult men
Skip itHigh returns (17.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.36avg listing price — sweet spot $15–$100
Price range
Incredible$16.61–$58.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,505.04avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 87K searches
Returns
Bad17.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, day of the dead costume adult men is a $36K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
day of the dead costume adult men market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $32K–$40K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #4,832
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 9.4%
- Avg brand age
- 46 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 94%
Open market
22%
- KYKU41%
- Morph9%
- Benny's8%
- COOFANDY7%
- Spooktacular Creations7%
- LINOCOUTON5%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +9.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 167.8×
Top day of the dead costume adult men search terms
- day of the dead costume men30K/yr
- dia de los muertos costume men17K/yr
- mens day of the dead costume12K/yr
- day of the dead mens costume8K/yr
- male day of the dead costume5K/yr
- day of the dead costume for men6K/yr
- day of the dead suit3K/yr
- catrin costume for men6K/yr
Top day of the dead costume adult men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KYKU Hawaiian Skull Shirts for Men Halloween Button Up Shirt Colourful 3XL
KYKU$18.844.6★3,819 rev
Bennys Day of the Dead Western Shirt (L) Black
Benny's$58.144.7★350 rev
Morph - Day Of The Dead Costume For Men Mariachi Costume Men Dia De Los Muertos Costumes For Adults Halloween Costumes For Adults X-Large
Morph$49.734.5★173 rev
KYKU Day of The Dead Shirts for Men Hawaiian Skull Shirt Black and White XL
KYKU$19.244.6★825 rev
COOFANDY Mens Western Cowboy Shirt Long Sleeve Slim Fit Rose Embroidered Cotton Casual Button Down Shirts
COOFANDY$31.184.3★2,506 rev
Newest
by launch date
A&J DESIGN Boys Day of the Dead Suit Kids Skull Blazer 6 Years
A&J DESIGN$54.7756 rev
6 Pcs Halloween Day of the Dead Costume Accessories Set for Men Including Skeleton Gloves Mens Top Hat Bow Tie Skeleton Crutch and Brooch for Dia De Los Muertos Costume Halloween Cosplay Party
COSACOS$23.8919 rev
Fashonal Dia De Los Muertos Costume Men Day of The Dead Vest Sugar Skull Costume Halloween Vest & Bow Tie Rose Skull Size XL
Fashonal$37.8743 rev
Morph - Day Of The Dead Costume For Men Mariachi Costume Men Dia De Los Muertos Costumes For Adults Halloween Costumes For Adults X-Large
Morph$49.73173 rev
Morph - Day Of The Dead Costume For Men Mariachi Costume Men Dia De Los Muertos Costumes For Adults Halloween Costumes For Adults Large
Morph$49.55173 rev
Trending
90-day click momentumBennys Day of the Dead Western Shirt (L) Black
Benny's$58.144.7★
KYKU Hawaiian Skull Shirts for Men Halloween Button Up Shirt Colourful 3XL
KYKU$18.844.6★
KYKU Floral Skull Shirt Casual Button Down Shirts for Men Colourful 2X-Large
KYKU$18.974.6★
LINOCOUTON Mens Day of Dead Dia De Los Muertos Costume Mexican Sugar Skull Waistcoat Vest with Bow Tie Flower Skull X-Large
LINOCOUTON$38.224.0★
KYKU Day of The Dead Shirts for Men Hawaiian Skull Shirt Black and White XL
KYKU$19.244.6★
What buyers say about day of the dead costume adult men
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Great value”
“Fits well”
“comfortable”
“Design is exactly as shown”
“was easy to wear however”
What buyers complain about
“I expected it to be cheaper quality”
“You should sale it with out it and charge less”
“The hat was not durable”
“one size larger might be better”
Top return reasons
Common questions
- Is day of the dead costume adult men profitable to sell on Amazon United States?
- The niche generates $36K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the day of the dead costume adult men niche?
- 14 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in day of the dead costume adult men?
- Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 17.2% — above our launch gate.
- When does demand for day of the dead costume adult men peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 167.8× the quietest.
- What does it cost to enter the day of the dead costume adult men niche?
- Listings span $16.61–$58.14; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 1,505 reviews — the moat a new listing must climb.