Skip to content

Day of the Dead Costume Adult Men

Fail

An estimated 17.2% of orders come back, so Day of the Dead Costume Adult Men is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$36K/yr87K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
42%top-5 click share · 14 brands · 23 sellers

Flapen Score

Day of the Dead Costume Adult Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Day of the Dead Costume Adult Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Day of the Dead Costume Adult Men market on Amazon at a glance

Shoppers on Amazon United States searched for Day of the Dead Costume Adult Men 87K times last year and spent an estimated $36K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
1.3%
Market size, estimated
$36Ka year
Peak month
October167.8× the quietest month
Top search term
day of the dead costume men30K searches a year

02 · Price

A sale here is worth $32.36.

Listings sell for $32.36 on average, from $16.61 to $58.14. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.36 that is $0 to $3K a year per listing.

Average price
$32.36inside the $15 to $100 sweet spot
Price range
$16.61–$58.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #4,832 within Button-Down Shirts. It carries 1,505 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#4,832in Button-Down Shirts
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,505per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Day of the Dead Costume Adult Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

22%

  • Brand 141%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Day of the Dead Costume Adult Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 167.8×

Search terms

Top Day of the Dead Costume Adult Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • day of the dead costume men30K/yr
  • dia de los muertos costume men17K/yr
  • mens day of the dead costume12K/yr
  • day of the dead mens costume8K/yr
  • male day of the dead costume5K/yr
  • day of the dead costume for men6K/yr
  • day of the dead suit3K/yr
  • catrin costume for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Day of the Dead Costume Adult Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
17.2%of orders come back
“I expected it to be cheaper quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Day of the Dead Costume Adult Men questions

Answered from the same tracked data.