David Archy Underwear

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

0.6%

Market size, estimated

$70Ka year

Peak month

July1.8× the quietest month

Top search term

krakatoa underwear for men74K searches a year

Listings sell for $32.75 on average, from $9.01 to $72.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $32.75 that is $0 to $3K a year per listing.

Average price

$32.75inside the $15 to $100 sweet spot

Price range

$9.01–$72.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #107 within Underwear. It carries 8,164 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

1.1%

Average rank

#107in Underwear

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

8,164per listing

Listings tracked

156

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months