Is Dark Red Skirt profitable to sell on Amazon United States?

Flapen scores Dark Red Skirt 46 out of 100 on Amazon United States, a Fail. Shoppers spend $40K a year across 275 tracked products. 7 of the 100 products launched in the last year cleared the first-year sales bar. Search demand grew -39.6% in the last 90 days.

How competitive is the Dark Red Skirt niche on Amazon United States?

105 brands and 108 sellers compete in Dark Red Skirt on Amazon United States. The top 5 Dark Red Skirt products take 9% of clicks, and the top 5 brands take 27%.

What do buyers complain about in Dark Red Skirt?

Dark Red Skirt buyers on Amazon United States complain most about Size-Overall, Material Quality, and Quality-Overall. An estimated 17.5% of orders come back, which is high.

What does it cost to enter the Dark Red Skirt niche?

Dark Red Skirt sells for $23.90 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.62 to $49.61. The average product has 2,013 reviews, the count a new listing must catch up to.

Dark Red Skirt

Fail

An estimated 17.5% of orders come back, so Dark Red Skirt is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 46
46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size: $40K/yr419K searches / yr
90-day growth: -39.6%search demand this quarter
Competition: 9%top-5 click share · 105 brands · 108 sellers

Flapen Score

Dark Red Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dark Red Skirt is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Dark Red Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Dark Red Skirt 419K times last year and spent an estimated $40K. The top 5 brands take 27% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months: 419K
Growth, 90 days vs prior 90: -39.6%
Conversion, latest week: 0.4%
Market size, estimated: $40Ka year
Top search term: dark red skirt65K searches a year

02 · Price

A sale here is worth $23.90.

Listings sell for $23.90 on average, from $9.62 to $49.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.90 that is $0 to $2K a year per listing.

Average price: $23.90inside the $15 to $100 sweet spot
Price range: $9.62–$49.61
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 17.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #22,281 within Skirts. It carries 2,013 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 7.0%
Average rank: #22,281in Skirts
Average rating: 4.28 starsAmazon United States average 4.42 stars
Average reviews: 2,013per listing
Listings tracked: 275

04 · Newcomers

7 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 100
Successful launches: 7Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Dark Red Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

105 rising

Sellers

108

Top-5 brand share

27%

Top 20: 62%

Top-5 click share

Top 20: 23%

Open market

71%

Brand 18%
Brand 25%
Brand 35%
Brand 44%
Brand 54%
Brand 63%

Demand

Dark Red Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6× · 8 of 12 months tracked

Search terms

Top Dark Red Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dark red skirt65K/yr +3.8%0.3% conv.
burgundy mini skirt67K/yr -48.6%0.3% conv.
burgundy skort29K/yr -33.2%0.4% conv.
wine red skirt29K/yr -29.6%0.2% conv.
maroon mini skirt28K/yr -6.1%0.5% conv.
burgundy maxi skirt22K/yr -10.2%0.3% conv.
burgundy skirt set22K/yr -59.6%0.0% conv.
burgundy pleated skirt21K/yr -52.8%0.5% conv.
burgundy skort for women14K/yr -33.9%0.6% conv.
burgandy skirt15K/yr -35.8%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Dark Red Skirt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”

23%of negative reviews mention “Size-Overall”

17.5%of orders come back

“Too short”

A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Dark Red Skirt questions

Answered from the same tracked data.

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