Skip to content

Dark Grey Sweater

Fail

Demand is soft, at -72.6% this quarter, so Dark Grey Sweater is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$43K/yr176K searches / yr
90-day growth
-72.6%search demand this quarter
Competition
13%top-5 click share · 62 brands · 119 sellers

Flapen Score

Dark Grey Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dark Grey Sweater is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Grey Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Dark Grey Sweater 176K times last year and spent an estimated $43K. The top 5 brands take 62% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-72.6%
Conversion, latest week
1.0%
Market size, estimated
$43Ka year
Top search term
light grey sweater11K searches a year

02 · Price

A sale here is worth $23.69.

Listings sell for $23.69 on average, from $9.33 to $94.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.69 that is $0 to $2K a year per listing.

Average price
$23.69inside the $15 to $100 sweet spot
Price range
$9.33–$94.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #472 within Sweaters. It carries 6,578 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#472in Sweaters
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
6,578per listing
Listings tracked
196

04 · Newcomers

4 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Dark Grey Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

62 rising

Sellers

119

Top-5 brand share

62%

Top 20: 86%

Top-5 click share

13%

Top 20: 35%

Open market

35%

  • Brand 131%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Dark Grey Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 8.9× · 7 of 12 months tracked

Search terms

Top Dark Grey Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light grey sweater11K/yr
  • dark grey sweater19K/yr
  • light gray sweater7K/yr
  • grey knit sweater9K/yr
  • dark gray sweater8K/yr
  • grey oversized sweater13K/yr
  • light gray sweater women9K/yr
  • suter gris para mujer6K/yr
  • grey sweaters for women10K/yr
  • oversized gray sweater8K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Grey Sweater

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
11.7%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dark Grey Sweater questions

Answered from the same tracked data.