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Dark Green Sweater

Fail

Demand is soft, at -69.9% this quarter, so Dark Green Sweater is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$90K/yr1.0M searches / yr
90-day growth
-69.9%search demand this quarter
Competition
14%top-5 click share · 54 brands · 62 sellers

Flapen Score

Dark Green Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dark Green Sweater is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Green Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Dark Green Sweater 1.0M times last year and spent an estimated $90K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-69.9%
Conversion, latest week
0.4%
Market size, estimated
$90Ka year
Peak month
December22.0× the quietest month
Top search term
green cardigan401K searches a year

02 · Price

A sale here is worth $22.84.

Listings sell for $22.84 on average, from $11.37 to $93.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $22.84 that is $0 to $2K a year per listing.

Average price
$22.84inside the $15 to $100 sweet spot
Price range
$11.37–$93.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #210 within Sweaters. It carries 6,559 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#210in Sweaters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,559per listing
Listings tracked
165

04 · Newcomers

0 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dark Green Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

54 falling

Sellers

62

Top-5 brand share

63%

Top 20: 87%

Top-5 click share

14%

Top 20: 38%

Open market

34%

  • Brand 127%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Dark Green Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 22.0×

Search terms

Top Dark Green Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green cardigan401K/yr
  • green cardigan women162K/yr
  • womens green cardigan31K/yr
  • dark green sweater60K/yr
  • light green sweater27K/yr
  • green cardigan sweater27K/yr
  • green sweater cardigan13K/yr
  • green cardigan sweaters for women15K/yr
  • kelly green sweater56K/yr
  • green cardigan for women15K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Green Sweater

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
10.1%of orders come back
“Runs a little small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dark Green Sweater questions

Answered from the same tracked data.