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Daphne Wig

Fail

An estimated 18.3% of orders come back, so Daphne Wig is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$68K/yr37K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
83%top-5 click share · 9 brands · 10 sellers

Flapen Score

Daphne Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Daphne Wig is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daphne Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Daphne Wig 37K times last year and spent an estimated $68K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
8.6%
Market size, estimated
$68Ka year
Peak month
October99.0× the quietest month
Top search term
daphne wig33K searches a year

02 · Price

A sale here is worth $21.59.

Listings sell for $21.59 on average, from $11.48 to $31.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.

Average price
$21.59inside the $15 to $100 sweet spot
Price range
$11.48–$31.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
18.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,546 within Wigs. It carries 1,946 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#1,546in Wigs
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,946per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Daphne Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

10

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • Brand 129%
  • Brand 220%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Daphne Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 99.0×

Reviews and returns

What reviews say buyers love and hate about Daphne Wig

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Wig/Artificial Hair Quality”
13%of negative reviews mention “Color”
18.3%of orders come back
“Its bright red and absolutely atrocious”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Daphne Wig questions

Answered from the same tracked data.