Danny Go Hat
FailAn estimated 7.0% of orders come back, so Danny Go Hat is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $85K/yr45K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 36 sellers
Flapen Score
Danny Go Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Danny Go Hat is stronger. Inside it, weaker.
Market
The Danny Go Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Danny Go Hat 45K times last year and spent an estimated $85K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $85Ka year
- Top search term
- danny go hat33K searches a year
02 · Price
A sale here is worth $16.70.
Listings sell for $16.70 on average, from $9.43 to $34.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.70 that is $2K to $4K a year per listing.
- Average price
- $16.70inside the $15 to $100 sweet spot
- Price range
- $9.43–$34.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 7.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #481 within Baby Boys. It carries 673 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #481in Baby Boys
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 673per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Danny Go Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
36
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Brand 120%
- Brand 219%
- Brand 319%
- Brand 416%
- Brand 57%
- Brand 64%
- Open — no brand owns it (7 brands, 16%)
Demand
Danny Go Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Danny Go Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- danny go hat33K/yr
- aviator hat kids6K/yr
- kids aviator hat6K/yr
Reviews and returns
What reviews say buyers love and hate about Danny Go Hat
We read the reviews and the return reasons for every product selling here.
“Tight fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Danny Go Hat questions
Answered from the same tracked data.