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danny devito

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 36Conversion 12Competition 16Returns 93Price range 85Avg price 91Brand share 32Review moat 93Quality gap 23

Review moat

Great144.9

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.58

avg listing price — sweet spot $15–$100

Price range

Great$6.88–$69.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 76K searches

According to Flapen's Amazon United States niche tracking, danny devito is a $15K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

danny devito market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$27K–$32K
units × avg price
Conversion rate
0.9%
Avg BSR
#6,357
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
11.0%
Avg brand age
50 months
Avg seller age
163 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Fat Uncle61%
  • CHVISO8%
  • Novelty Native7%
  • eniref5%
  • MO'FUN5%
  • LydeLog4%
  • Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
15K10KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.2×

Top danny devito search terms

  • danny devito62K/yr
  • danny devito merch9K/yr
  • danny devito gifts4K/yr
All search terms

Top danny devito products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$5K45%$7K60%$9K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about danny devito

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose27%

“Silly gift”

Fun/Entertainment Experience21%

“Funny, great for white elephant parties”

Quality-Overall18%

“Excellent Quality”

Cushion9%

“Who wouldnt love to see this guy space every day great pillow”

Durability9%

“still looks great after being on the car for a bit”

Magnetic Strength/Adsorption5%

“The magnet is exactly as pictured”

Value For Money5%

“Worth it”

Shape/Style3%

“Easy to see and follow pattern”

Ease Of Use3%

“Easy to see and follow pattern”

What buyers complain about

Quality-Overall40%

“these are worse quality than the cheapest dollar store slippers”

Paint Quality37%

“The paint is poor quality”

Advertised Vs Actual Product17%

“Doesnt look like images”

Size-Overall7%

“The very first thing I noticed are the numbers get proportionately larger for the larger spaces”

Top return reasons

Size-Overall35%
Advertised Vs Actual Product18%
Functionality-Overall12%
Color12%
Paint Quality6%
Feet Fit6%
Mounting6%
Length3%
Quality-Overall3%

Common questions

Is danny devito profitable to sell on Amazon United States?
The niche generates $15K/yr across 10 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (38/100).
How competitive is the danny devito niche?
9 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in danny devito?
Top complaints mined from reviews: Quality-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 1.1%.
When does demand for danny devito peak?
Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.
What does it cost to enter the danny devito niche?
Listings span $6.88–$69.80; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.