Danner Boots for Men

Shoppers searched for this 790K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

790K

Growth, 90 days vs prior 90

-44.4%

Conversion, latest week

0.2%

Market size, estimated

$69Ka year

Peak month

January4.9× the quietest month

Top search term

water proof boots for mens127K searches a year

Listings sell for $46.30 on average, from $17.04 to $102.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $46.30 that is $0 to $5K a year per listing.

Average price

$46.30inside the $15 to $100 sweet spot

Price range

$17.04–$102.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

7.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #48 within Shoes. It carries 3,288 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#48in Shoes

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,288per listing

Listings tracked

97

22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

8Amazon's first-year sales bar

Average brand age

54 months