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Dandy Hoodie

Fail

Demand is soft, at -49.3% this quarter, so Dandy Hoodie is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$78K/yr2.3M searches / yr
90-day growth
-49.3%search demand this quarter
Competition
36%top-5 click share · 20 brands · 24 sellers

Flapen Score

Dandy Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dandy Hoodie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dandy Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Dandy Hoodie 2.3M times last year and spent an estimated $78K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
0.1%
Market size, estimated
$78Ka year
Peak month
December15.5× the quietest month
Top search term
hoodies for girls305K searches a year

02 · Price

A sale here is worth $24.19.

Listings sell for $24.19 on average, from $10.10 to $61.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $24.19 that is $0 to $2K a year per listing.

Average price
$24.19inside the $15 to $100 sweet spot
Price range
$10.10–$61.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,952 within Fashion Hoodies & Sweatshirts. It carries 4,635 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
94%
Out of stock, average day
11.0%
Average rank
#2,952in Fashion Hoodies & Sweatshirts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,635per listing
Listings tracked
50

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Dandy Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

36%

Top 20: 69%

Open market

18%

  • Brand 143%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Dandy Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.5×

Search terms

Top Dandy Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoodies for girls305K/yr
  • girls hoodie225K/yr
  • girls hoodies289K/yr
  • dandy hoodie209K/yr
  • hoodies for girls 10-12114K/yr
  • hoodie for girls93K/yr
  • girls hoodies size 10-12133K/yr
  • sweaters for teens139K/yr
  • girls fashion hoodies & sweatshirts61K/yr
  • girl hoodies66K/yr

Reviews and returns

What reviews say buyers love and hate about Dandy Hoodie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
6.5%of orders come back
“the arms are small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dandy Hoodie questions

Answered from the same tracked data.