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Dance Shorts

Fail

Buyers convert on only 0.8% of searches, so Dance Shorts is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$78K/yr668K searches / yr
90-day growth
+77.0%search demand this quarter
Competition
29%top-5 click share · 21 brands · 39 sellers

Flapen Score

Dance Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dance Shorts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dance Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Dance Shorts 668K times last year and spent an estimated $78K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +77.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
+77.0%
Conversion, latest week
0.8%
Market size, estimated
$78Ka year
Peak month
June3.7× the quietest month
Top search term
soffe shorts153K searches a year

02 · Price

A sale here is worth $15.62.

Listings sell for $15.62 on average, from $6.74 to $29.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.62 that is $2K to $4K a year per listing.

Average price
$15.62inside the $15 to $100 sweet spot
Price range
$6.74–$29.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #533 within Active Shorts. It carries 3,395 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
4.1%
Average rank
#533in Active Shorts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,395per listing
Listings tracked
76

04 · Newcomers

22 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
33
Successful launches
22Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dance Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

39

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

29%

Top 20: 63%

Open market

9%

  • Brand 164%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (15 brands, 9%)

Demand

Dance Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Dance Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soffe shorts153K/yr
  • cheer shorts104K/yr
  • soffee shorts women35K/yr
  • soffe shorts for women163K/yr
  • black dance shorts43K/yr
  • soffe shorts women22K/yr
  • soffee shorts27K/yr
  • womens soffe shorts16K/yr
  • soffe21K/yr
  • sophie shorts11K/yr

Reviews and returns

What reviews say buyers love and hate about Dance Shorts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
32%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Really short shorts”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dance Shorts questions

Answered from the same tracked data.