Dance Shoes for Women

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

0.4%

Market size, estimated

$261Ka year

Peak month

March2.1× the quietest month

Top search term

dance heels252K searches a year

Listings sell for $40.64 on average, from $12.24 to $125.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $40.64 that is $0 to $4K a year per listing.

Average price

$40.64inside the $15 to $100 sweet spot

Price range

$12.24–$125.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

10.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #391 within Athletic. It carries 1,825 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#391in Athletic

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,825per listing

Listings tracked

176

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months