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Dance Earrings

Fail

Demand is soft, at -43.3% this quarter, so Dance Earrings is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$88K/yr138K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
72%top-5 click share · 12 brands · 14 sellers

Flapen Score

Dance Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dance Earrings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dance Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Dance Earrings 138K times last year and spent an estimated $88K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
4.7%
Market size, estimated
$88Ka year
Peak month
February4.9× the quietest month
Top search term
dance earrings49K searches a year

02 · Price

A sale here is worth $13.43.

Listings sell for $13.43 on average, from $7.75 to $17.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.43 that is $3K to $7K a year per listing.

Average price
$13.43under the $15 to $100 sweet spot
Price range
$7.75–$17.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,677 within Earrings. It carries 420 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,677in Earrings
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
420per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dance Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Brand 134%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Dance Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.9×

Search terms

Top Dance Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dance earrings49K/yr
  • dance competition earrings34K/yr
  • dance earrings competition26K/yr
  • competition earrings11K/yr
  • dancer earrings5K/yr
  • dance comp earrings6K/yr
  • competition dance earrings4K/yr
  • dance earings2K/yr

Reviews and returns

What reviews say buyers love and hate about Dance Earrings

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
21%of negative reviews mention “Durability”
3.5%of orders come back
“break easy”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dance Earrings questions

Answered from the same tracked data.