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Dance Belt

Fail

The top 5 brands take 98% of clicks, so Dance Belt is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$60K/yr140K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
43%top-5 click share · 7 brands · 15 sellers

Flapen Score

Dance Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dance Belt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dance Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Dance Belt 140K times last year and spent an estimated $60K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
1.7%
Market size, estimated
$60Ka year
Peak month
October4.7× the quietest month
Top search term
dance belt62K searches a year

02 · Price

A sale here is worth $24.97.

Listings sell for $24.97 on average, from $15.35 to $37.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.97 that is $0 to $2K a year per listing.

Average price
$24.97inside the $15 to $100 sweet spot
Price range
$15.35–$37.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,898 within Underwear. It carries 262 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#3,898in Underwear
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
262per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dance Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

1%

  • Brand 141%
  • Brand 236%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dance Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 4.7×

Search terms

Top Dance Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dance belt62K/yr
  • dance belt men41K/yr
  • mens dance belt19K/yr
  • dancers belt8K/yr
  • dancer belt men5K/yr
  • male dance belt3K/yr
  • dancer belt4K/yr

Reviews and returns

What reviews say buyers love and hate about Dance Belt

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
39%of negative reviews mention “Size-Overall”
8.2%of orders come back
“The dance belt fit was subpar running a tad bit smaller than advertised”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dance Belt questions

Answered from the same tracked data.