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Dallas Cowboys Crocs Charms

Fail

Shoppers spend an estimated $6K a year here, so Dallas Cowboys Crocs Charms is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$6K/yr52K searches / yr
90-day growth
+30.5%search demand this quarter
Competition
44%top-5 click share · 9 brands · 75 sellers

Flapen Score

Dallas Cowboys Crocs Charms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dallas Cowboys Crocs Charms is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dallas Cowboys Crocs Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Dallas Cowboys Crocs Charms 52K times last year and spent an estimated $6K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+30.5%
Conversion, latest week
0.4%
Market size, estimated
$6Ka year
Peak month
December8.1× the quietest month
Top search term
dallas cowboys crocs23K searches a year

02 · Price

A sale here is worth $25.95.

Listings sell for $25.95 on average, from $3.68 to $47.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.95 that is $0 to $3K a year per listing.

Average price
$25.95inside the $15 to $100 sweet spot
Price range
$3.68–$47.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 35.0% of listings are out of stock. The average listing ranks #395 within Shoe, Jewelry & Watch Accessories. It carries 15,408 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
82%
Out of stock, average day
35.0%
Average rank
#395in Shoe, Jewelry & Watch Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
15,408per listing
Listings tracked
49

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dallas Cowboys Crocs Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

2%

  • Brand 159%
  • Brand 231%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Dallas Cowboys Crocs Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Dallas Cowboys Crocs Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dallas cowboys crocs23K/yr
  • dallas cowboys croc charms7K/yr
  • cowboys crocs7K/yr
  • dallas cowboy crocs4K/yr
  • cowboys croc charms2K/yr
  • dallas cowboys crocs charms2K/yr
  • dallas cowboy croc charms2K/yr
  • dallas cowboys jibbitz for crocs2K/yr
  • dallas cowboys jibbitz2K/yr
  • croc charms dallas cowboys862/yr

Reviews and returns

What reviews say buyers love and hate about Dallas Cowboys Crocs Charms

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Comfort-Overall”
48%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Not good fit”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dallas Cowboys Crocs Charms questions

Answered from the same tracked data.