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Daith Piercing Jewelry

Fail

Shoppers spend an estimated $51K a year here, so Daith Piercing Jewelry is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$51K/yr339K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
33%top-5 click share · 34 brands · 38 sellers

Flapen Score

Daith Piercing Jewelry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Daith Piercing Jewelry is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daith Piercing Jewelry market on Amazon at a glance

Shoppers on Amazon United States searched for Daith Piercing Jewelry 339K times last year and spent an estimated $51K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Feb–Sep–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.2%
Market size, estimated
$51Ka year
Peak month
January2.6× the quietest month
Top search term
daith earrings for women94K searches a year

02 · Price

A sale here is worth $12.34.

Listings sell for $12.34 on average, from $7.49 to $16.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.34 that is $0 to $1K a year per listing.

Average price
$12.34under the $15 to $100 sweet spot
Price range
$7.49–$16.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,078 within Body Jewelry. It carries 2,342 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,078in Body Jewelry
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,342per listing
Listings tracked
64

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Daith Piercing Jewelry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

38

Top-5 brand share

60%

Top 20: 89%

Top-5 click share

33%

Top 20: 64%

Open market

37%

  • Brand 132%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Daith Piercing Jewelry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Daith Piercing Jewelry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daith earrings for women94K/yr
  • daith earrings46K/yr
  • daith piercing jewelry gold33K/yr
  • daith piercing32K/yr
  • daith earring24K/yr
  • daith piercing jewelry titanium23K/yr
  • daith21K/yr
  • daith hoop14K/yr
  • daith jewelry gold11K/yr
  • gold daith piercing jewelry13K/yr

Reviews and returns

What reviews say buyers love and hate about Daith Piercing Jewelry

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Daith Piercing Jewelry questions

Answered from the same tracked data.