Skip to content

Dagne Dover

Fail

Buyers convert on only 0.5% of searches, so Dagne Dover is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$92K/yr349K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
30%top-5 click share · 16 brands · 24 sellers

Flapen Score

Dagne Dover against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dagne Dover is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dagne Dover market on Amazon at a glance

Shoppers on Amazon United States searched for Dagne Dover 349K times last year and spent an estimated $92K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
0.5%
Market size, estimated
$92Ka year
Peak month
July1.6× the quietest month
Top search term
dagne dover106K searches a year

02 · Price

A sale here is worth $52.51.

Listings sell for $52.51 on average, from $17.77 to $269.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.51 that is $0 to $5K a year per listing.

Average price
$52.51inside the $15 to $100 sweet spot
Price range
$17.77–$269.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #388 within Gym Bags. It carries 1,739 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#388in Gym Bags
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,739per listing
Listings tracked
58

04 · Newcomers

8 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dagne Dover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

16 flat

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

30%

Top 20: 66%

Open market

8%

  • Brand 167%
  • Brand 212%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 8%)

Demand

Dagne Dover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Dagne Dover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dagne dover106K/yr
  • bagsmart gym bag72K/yr
  • bagsmart duffle bag48K/yr
  • bagsmart weekender bag29K/yr
  • dagne dover bag21K/yr
  • bagsmart duffle15K/yr
  • bagsmart travel duffle bag9K/yr
  • bagsmart duffel bag7K/yr
  • bagsmart weekender7K/yr
  • dagne dover tote9K/yr

Reviews and returns

What reviews say buyers love and hate about Dagne Dover

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dagne Dover questions

Answered from the same tracked data.