Dad to Be

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +170.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months

414K

Growth, 90 days vs prior 90

+170.8%

Conversion, latest week

1.8%

Market size, estimated

$107Ka year

Peak month

June9.1× the quietest month

Top search term

soon to be dad gifts45K searches a year

Listings sell for $14.68 on average, from $4.68 to $35.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.68 that is $1K to $4K a year per listing.

Average price

$14.68under the $15 to $100 sweet spot

Price range

$4.68–$35.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #6,883 within Baseball Caps. It carries 278 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#6,883in Baseball Caps

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

278per listing

Listings tracked

39

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

28 months