Dad Socks

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +482.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

+482.1%

Conversion, latest week

3.9%

Market size, estimated

$70Ka year

Peak month

June16.4× the quietest month

Top search term

dad socks70K searches a year

Listings sell for $10.00 on average, from $3.82 to $21.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.00 that is $1K to $3K a year per listing.

Average price

$10.00under the $15 to $100 sweet spot

Price range

$3.82–$21.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #20,422 within Socks. It carries 2,507 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

94%

Out of stock, average day

5.7%

Average rank

#20,422in Socks

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,507per listing

Listings tracked

69

22 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

13Amazon's first-year sales bar

Average brand age

37 months