Dad Shirt

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +596.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+596.2%

Conversion, latest week

0.8%

Market size, estimated

$286Ka year

Peak month

June18.2× the quietest month

Top search term

dad shirt620K searches a year

Listings sell for $17.56 on average, from $8.22 to $35.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $17.56 that is $4K to $9K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$8.22–$35.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #8,415 within T-Shirts. It carries 1,598 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

1.3%

Average rank

#8,415in T-Shirts

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,598per listing

Listings tracked

82

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months