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Dad Keychain

Pass

Dad Keychain scores 65 out of 100, a Pass. Shoppers spend an estimated $71K a year here, search demand grew +684.6% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$71K/yr184K searches / yr
90-day growth
+684.6%search demand this quarter
Competition
29%top-5 click share · 47 brands · 54 sellers

Flapen Score

Dad Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dad Keychain is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Dad Keychain 184K times last year and spent an estimated $71K. The top 5 brands take 33% of clicks. Demand peaks in Jun–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +684.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+684.6%
Conversion, latest week
4.1%
Market size, estimated
$71Ka year
Peak month
June18.5× the quietest month
Top search term
fathers day keychain30K searches a year

02 · Price

A sale here is worth $9.53.

Listings sell for $9.53 on average, from $2.88 to $28.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.53 that is $953 to $2K a year per listing.

Average price
$9.53under the $15 to $100 sweet spot
Price range
$2.88–$28.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$953–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #14,539 within Keyrings & Keychains. It carries 392 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
82%
Out of stock, average day
8.4%
Average rank
#14,539in Keyrings & Keychains
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
392per listing
Listings tracked
57

04 · Newcomers

17 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
17Amazon's first-year sales bar
Average brand age
27 months

Products

Top Dad Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

54

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

29%

Top 20: 64%

Open market

63%

  • Brand 111%
  • Brand 29%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Dad Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 18.5×

Search terms

Top Dad Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day keychain30K/yr
  • dad keychain53K/yr
  • llaveros para el dia del padre8K/yr
  • fathers day key chain7K/yr
  • dad keychain from daughter18K/yr
  • keychain for dad15K/yr
  • fathers day gifts keychain4K/yr
  • llaveros para papa4K/yr
  • dad key chain8K/yr
  • llavero para papa4K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Keychain

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Cheap”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dad Keychain questions

Answered from the same tracked data.