Dad and Son Matching Shirts

Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +179.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

692K

Growth, 90 days vs prior 90

+179.7%

Conversion, latest week

0.3%

Market size, estimated

$43Ka year

Peak month

June6.4× the quietest month

Top search term

father son matching shirts97K searches a year

Listings sell for $23.80 on average, from $10.80 to $50.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.80 that is $0 to $2K a year per listing.

Average price

$23.80inside the $15 to $100 sweet spot

Price range

$10.80–$50.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #9,099 within Baby Boys. It carries 1,090 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

95%

Out of stock, average day

3.9%

Average rank

#9,099in Baby Boys

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,090per listing

Listings tracked

117

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months