D Necklace
FailShoppers spend an estimated $90K a year here, so D Necklace is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $90K/yr161K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 17 sellers
Flapen Score
D Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, D Necklace is stronger. Inside it, weaker.
Market
The D Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for D Necklace 161K times last year and spent an estimated $90K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $90Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- d necklace55K searches a year
02 · Price
A sale here is worth $20.66.
Listings sell for $20.66 on average, from $9.53 to $54.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.66 that is $2K to $5K a year per listing.
- Average price
- $20.66inside the $15 to $100 sweet spot
- Price range
- $9.53–$54.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #257 within Chokers. It carries 1,781 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #257in Chokers
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,781per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top D Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
20%
- Brand 124%
- Brand 220%
- Brand 316%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
D Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top D Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- d necklace55K/yr
- d necklace for women33K/yr
- d initial necklace11K/yr
- letter d necklace13K/yr
- d initial necklaces for women15K/yr
- letter d necklace for women8K/yr
- d necklace gold10K/yr
- gold d necklace5K/yr
- necklace d4K/yr
- initial d necklace4K/yr
Reviews and returns
What reviews say buyers love and hate about D Necklace
We read the reviews and the return reasons for every product selling here.
“This is a little smaller than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common D Necklace questions
Answered from the same tracked data.









