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52

cycling shorts

Worth a look

Shows a sweet-spot price point ($26.73 avg), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 73Conversion 24Competition 85Returns 33Price range 91Avg price 95Brand share 17Review moat 58Quality gap 75

Avg price

Incredible$26.73

avg listing price — sweet spot $15–$100

Price range

Great$12.83–$52.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+56.0%

90-day search growth — must beat 0% to launch

Review moat

Good1,163.07

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$47K

$47K/yr · 92K searches

According to Flapen's Amazon United States niche tracking, cycling shorts is a $47K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cycling shorts market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$40K–$53K
units × avg price
Conversion rate
1.9%
Avg BSR
#1,282
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
8.6%
Avg brand age
62 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

52

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

30%

Top 20: 66%

Open market

5%

  • Giro46%
  • PEARL IZUMI25%
  • HTZPLOO13%
  • ROCKBROS5%
  • CASTELLI4%
  • Fox Racing2%
  • Open — no brand owns it (6 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.0% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.7×

Top cycling shorts search terms

  • pearl izumi cycling gloves16K/yr
  • giro cycling gloves19K/yr
  • giro gloves12K/yr
  • giro dnd gloves7K/yr
  • pearl izumi gloves21K/yr
  • giro bike gloves7K/yr
  • giro dnd4K/yr
  • giro gloves mens cycling4K/yr
  • giro dnd gloves men3K/yr
All search terms

Top cycling shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cycling shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“The fit was true to size”

Grip17%

“Good grip,”

Quality-Overall12%

“seem well made”

Comfort-Overall11%

“Very comfortable”

Value For Money10%

“a reasonable price”

Cushion5%

“Gloves have excellent cushions”

Durability4%

“Durable”

Advertised Vs Actual Product2%

“These were exactly what we were looking for”

Soft Feel2%

“I like the supple hand pads”

Ease Of Use1%

“Easy to get on”

What buyers complain about

Size-Overall30%

“Too small”

Quality-Overall9%

“Cheap”

Thickness5%

“Padding could be a bit thicker”

Cushion3%

“The gell padding is not noticeable”

Durability3%

“not durable”

Value For Money3%

“I wish they were a bit cheaper”

Ease Of Use3%

“so they are hard to put on”

Comfort-Overall3%

“these are the most-uncomfortable”

Stitch/Finish/Polish1%

“Most of their other stuff is great The stitching on the inside of the right thumb has come apart within the first 20 miles of riding”

Color1%

“one pair started to lose color”

Top return reasons

Size-Overall84%
Cushion3%
Advertised Vs Actual Product3%
Quality-Overall1%
Stitch/Finish/Polish1%
Comfort-Overall1%
Thin1%
Material Quality1%
Color1%
Value For Money1%

Common questions

Is cycling shorts profitable to sell on Amazon United States?
The niche generates $47K/yr across 58 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the cycling shorts niche?
12 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cycling shorts?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.4%.
When does demand for cycling shorts peak?
Demand peaks in Jul–Aug–Sep; the busiest month runs 2.7× the quietest.
What does it cost to enter the cycling shorts niche?
Listings span $12.83–$52.05; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.