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Cutlass

Maybe

The top 5 brands take only 45% of clicks. But buyers convert on only 1.0% of searches, so Cutlass is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$58K/yr86K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
30%top-5 click share · 31 brands · 62 sellers

Flapen Score

Cutlass against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cutlass is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutlass market on Amazon at a glance

Shoppers on Amazon United States searched for Cutlass 86K times last year and spent an estimated $58K. The top 5 brands take 45% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
1.0%
Market size, estimated
$58Ka year
Peak month
October2.0× the quietest month
Top search term
cutlass39K searches a year

02 · Price

A sale here is worth $68.83.

Listings sell for $68.83 on average, from $9.77 to $297.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $68.83 that is $0 to $7K a year per listing.

Average price
$68.83inside the $15 to $100 sweet spot
Price range
$9.77–$297.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,236 within Props. It carries 383 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
2.8%
Average rank
#1,236in Props
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
383per listing
Listings tracked
50

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Cutlass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

62

Top-5 brand share

45%

Top 20: 91%

Top-5 click share

30%

Top 20: 73%

Open market

49%

  • Brand 112%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Cutlass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Cutlass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutlass39K/yr
  • cutlass sword30K/yr
  • pirate cutlass13K/yr
  • pirate cutlass sword4K/yr

Reviews and returns

What reviews say buyers love and hate about Cutlass

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Sharpness”
2.9%of orders come back
“Not in any way sharp as delivered”
A buyer, on “Sharpness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cutlass questions

Answered from the same tracked data.