cutlass
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$68.83avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great382.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Price range
Okay$9.77–$297.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$58K$58K/yr · 86K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, cutlass is a $58K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cutlass market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,236
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 2.8%
- Avg brand age
- 61 months
- Avg seller age
- 198 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
62
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
30%
Top 20: 73%
Open market
49%
- Pacific Solution12%
- Cold Steel11%
- SZCO9%
- Armory Replicas8%
- QUEQUAQUI6%
- Honshu6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top cutlass search terms
- cutlass39K/yr
- cutlass sword30K/yr
- pirate cutlass13K/yr
- pirate cutlass sword4K/yr
Top cutlass products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PS Caribbean Pirate Style Cutlass Sword Classic Nautical Design Display Piece Costume Accessory for Cosplay LARP Practice Item Outdoor Sports Swing Use - Caribbean Guard
Pacific Solution$70.654.5★54 rev
Armory Replicas Caribbean Panga Full Tang Machete - Outdoor Camping Sickle Knife - 21.5 inch
Armory Replicas$21.774.0★194 rev
Honshu 1917 Hybrid Cutlass | 25.5 1075 High Carbon Steel Blade
Honshu$199.554.2★10 rev
Cold Steel All Purpose Tactical Machete with Sheath Great for Clearing Brush Survival Camping and Outdoor Activities Cutlass Machete
Cold Steel$37.974.5★3,795 rev
24 Damascus Cutlass Sword Silver Art Tactical Master LARP Sword Handmade Scimitar Cosplay Viking Sword Hunting Gift for Men Gift for him (Cutlass Sward)
MR. CRAFT$99.064.2★24 rev
Newest
by launch date
Kojintora Caribbean Pirate Cutlass Sword Replica - Adult Caribbean Pirate Cosplay Prop with Stainless Steel Cutlass Blade Basket Hilt Guard Scabbard for Costume & Display
Kojintora$58.789 rev
29.5inchs Pirate Cutlass Buccaneer SwordPirate of The Caribbean Regal Sword for displaying Collections and Cosplay
Sword fort$73.0812 rev
Honshu 1917 Hybrid Cutlass | 25.5 1075 High Carbon Steel Blade
Honshu$199.5510 rev
QUEQUAQUI Set of Two 30-Inch Foam Pirate Cutlass Swords - Perfect for Cosplay Role-Playing and Halloween Costume Props. Safe and Durable Training Swords for Teenagers and Adults
QUEQUAQUI$38.5641 rev
Deluxe Toy Pirate Cutlass - ST
Fun Costumes$9.776 rev
Trending
90-day click momentumKojintora Caribbean Pirate Cutlass Sword Replica - Adult Caribbean Pirate Cosplay Prop with Stainless Steel Cutlass Blade Basket Hilt Guard Scabbard for Costume & Display
Kojintora$58.785.0★
Deluxe Toy Pirate Cutlass - ST
Fun Costumes$9.774.3★
Armory Replicas Caribbean Panga Full Tang Machete - Outdoor Camping Sickle Knife - 21.5 inch
Armory Replicas$21.774.0★
Armory Replicas Civil War U.S 1860 Naval Cutlass Reproduction
Armory Replicas$55.354.7★
Machete with Saw 25 / 19 Heavy Duty Tool & Sheath - Ergonomic No-Slip Handle - Survival Knife with Serrated Blade - Machetes for Bushcraft Hunting Garden Cutting Trees and Yard Work
Grand Way$30.104.5★
What buyers say about cutlass
What buyers praise and complain about, mined from review topics.What buyers love
“The knife was excellent great quality”
“Nice and sharp”
“Value for money”
“Great size”
“As advertised”
“The grip is comfortable”
“It is a solid piece of steal and the saw blade is substantial and cuts well,”
“Not cheap or feels like it will break”
“Ease of use”
“Heavy”
What buyers complain about
“Not in any way sharp as delivered”
“Very flimsy”
“Breaks Easily”
“It doesnt cut good at all”
“bad description of the item”
“Bad Quality Control”
“too small”
“Rusted after first use”
“Sword has the perfect look for my daughter's pirate costume; however, the handle arrived completely cracked”
“A little heavier than I expected”
Top return reasons
Common questions
- Is cutlass profitable to sell on Amazon United States?
- The niche generates $58K/yr across 50 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the cutlass niche?
- 31 brands and 62 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in cutlass?
- Top complaints mined from reviews: Sharpness, Strength, Durability. The return rate is 2.9%.
- When does demand for cutlass peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cutlass niche?
- Listings span $9.77–$297.91; the average listing price is $68.83 (sweet spot $15–$100). The average incumbent carries 383 reviews — the moat a new listing must climb.