Custom Wallets for Men
MaybeProducts sell for $26.88 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Custom Wallets for Men is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $168K/yr540K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 34%top-5 click share · 45 brands · 69 sellers
Flapen Score
Custom Wallets for Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Custom Wallets for Men is stronger. Inside it, weaker.
Market
The Custom Wallets for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Wallets for Men 540K times last year and spent an estimated $168K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 540K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $168Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- custom wallets for men93K searches a year
02 · Price
A sale here is worth $26.88.
Listings sell for $26.88 on average, from $7.44 to $65.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.88 that is $0 to $3K a year per listing.
- Average price
- $26.88inside the $15 to $100 sweet spot
- Price range
- $7.44–$65.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #646 within Wallets, Card Cases & Money Organizers. It carries 4,206 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 49%
- Out of stock, average day
- 3.8%
- Average rank
- #646in Wallets, Card Cases & Money Organizers
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,206per listing
- Listings tracked
- 59
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Custom Wallets for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JONZIN Personalized Dad Gifts Custom Wallets From Daughter Son - Engraved Photo & Fist Name Personalized Wallet for Men Customized Fathers Day Christmas Gifts for Men Husband
- Price
- $26.24
- Rating
- 4.5/5
- Reviews
- 624
- Age
- 2y ago
furid Card Wallet For Men Slim: Smart Rfid Minimalist Front Pocket Pop Up Wallet with ID Window - Gifts for Husband Father at Birthday Anniversary
- Price
- $19.80
- Rating
- 4.3/5
- Reviews
- 1,742
- Age
- 2y ago
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
Customized Wallets for Men Engraved Leather Photo Custom Wallet with Picture Personalized Gifts for Him Son Dad Gifts Trifold Wallet Fathers Day Gift
- Price
- $39.97
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 10mo ago
Levis Mens Trifold Wallet-Sleek and Slim Includes Id Window and Credit Card Holder Brown Stitch One Size
- Price
- $18.77
- Rating
- 4.7/5
- Reviews
- 10,875
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Fathers Day Wallet Custom Wallet for Men Personalized Engraved Wallets Customized Wallets with Photo Birthday Fathers Day Gift from Daughter for Dad Daddy Wallet Leather Customized Gifts for Men
- Price
- $29.44
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3mo ago
JONZIN Fathers Day Gift for Dad Custom Wallet from Daughter Son Engraved Picture and Fist Monogrammed Personalized Wallet for Men Husband Grandpa New Dad
- Price
- $28.78
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 3mo ago
GiftShopie Personalized Handmade Genuine Leather Wallet for Men | Custom Engraved Name & Initial | Customized Monogram Wallet Gift for Dad Husband Boyfriend | Birthday Fathers Day Present
- Price
- $32.06
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 3mo ago
Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 2,276
- Age
- 1y ago
furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet
- Price
- $37.44
- Rating
- 4.4/5
- Reviews
- 789
- Age
- 8mo ago
Newest
by launch dateJONZIN Fathers Day Gift for Dad Custom Wallet from Daughter Son Engraved Picture and Fist Monogrammed Personalized Wallet for Men Husband Grandpa New Dad
- Price
- $28.78
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 3mo ago
Fathers Day Wallet Custom Wallet for Men Personalized Engraved Wallets Customized Wallets with Photo Birthday Fathers Day Gift from Daughter for Dad Daddy Wallet Leather Customized Gifts for Men
- Price
- $29.44
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3mo ago
GiftShopie Personalized Handmade Genuine Leather Wallet for Men | Custom Engraved Name & Initial | Customized Monogram Wallet Gift for Dad Husband Boyfriend | Birthday Fathers Day Present
- Price
- $32.06
- Rating
- 3.7/5
- Reviews
- 20
- Age
- 3mo ago
Levis Mens Trifold Wallet-Sleek and Slim Includes Id Window and Credit Card Holder Brown Stitch One Size
- Price
- $18.77
- Rating
- 4.7/5
- Reviews
- 10,875
- Age
- 5mo ago
Sadnyy Personalized Leather Wallet for Men Genuine Leather Rfid Blocking Bifold Engraved Wallet for Men Unique Presents for Husband Mens Anniversary Birthday Wedding Christmas (I Love You)
- Price
- $20.13
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
45 falling
Sellers
69
Est. top-5 brand share
43%
Top 20: 80%
Est. top-5 click share
34%
Top 20: 71%
Open market
53%
- furid15%
- JONZIN10%
- GIFTS TO ENGRAVE7%
- Generic6%
- Levi's5%
- Kenon4%
Demand
Custom Wallets for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Custom Wallets for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- custom wallets for men93K/yr
- custom wallet82K/yr
- personalized wallet for men79K/yr
- personalized wallet42K/yr
- customized wallets for men34K/yr
- engraved wallet for men28K/yr
- cartera personalizada para hombre14K/yr
- carteras para hombres personalizadas16K/yr
- customize wallet for men15K/yr
- custom wallet for men15K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Wallets for Men
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Wallets for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data