Custom Pins
FailBuyers convert on only 1.0% of searches, so Custom Pins is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $98K/yr477K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 19 sellers
Flapen Score
Custom Pins against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Custom Pins is stronger. Inside it, weaker.
Market
The Custom Pins market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Pins 477K times last year and spent an estimated $98K. The top 5 brands take 83% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $98Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- custom pins161K searches a year
02 · Price
A sale here is worth $20.65.
Listings sell for $20.65 on average, from $4.32 to $61.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.65 that is $5K to $10K a year per listing.
- Average price
- $20.65inside the $15 to $100 sweet spot
- Price range
- $4.32–$61.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #41,758 within Accessories. It carries 617 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 24%
- Out of stock, average day
- 2.4%
- Average rank
- #41,758in Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Custom Pins products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Custom Buttons and Custom Pins Customizable Personalized Photo Button Pins USA Made Design Your Own Bulk School Events Sports Memorial Campaign Items 2.25 Inch 1 Pack
- Price
- $5.36
- Rating
- 4.8/5
- Reviews
- 1,763
- Age
- 6y ago

Custom Pins Bulk Design Your Own Text Name Photo Logo Personalized Black Pinback Buttons Custom Gag Funny Gifts 2 inch
- Price
- $16.91
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago

Custom Pin Buttons With Your Picture Text Logo Name Photo Personalized Pins Buttons Custom Gift Black Pins 1.8 inch
- Price
- $9.51
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 2y ago

Bignc 20 Set Clear Pins for Crafts Plastic Button Making Kit Blank Pins Bulk Make Your Own Buttons Badge Maker DIY Crafts Photo Buttons (2.36 Inch)
- Price
- $9.75
- Rating
- 4.3/5
- Reviews
- 941
- Age
- 7y ago

Personalized Photo Buttons - 3-Inch Custom Picture Pinback Set of 8 Metal Commemorative Buttons Custom Picture
- Price
- $21.88
- Rating
- 4.5/5
- Reviews
- 230
- Age
- 3y ago
Trending
estimated 90-day click momentum
Custom Pins Custom Lapel Pins - Customized Buttons for men Customized pin Personalized Pin For Bussiness Company Add Your Text Logo Personalized Button Bulk Gold
- Price
- $46.22
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 4mo ago

Bulk Custom Pins Design Your Own Text Name Photo Logo Personalized Round Pinback Buttons Custom Gifts Tinplate 1.2
- Price
- $4.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Custom Pins Add Logo Text Photo Custom Buttons Design Your Own Personalized Pins Buttons Round Badges Customized Pin For Men Women 1.8inch
- Price
- $5.03
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago

Custom Buttons and Custom Pins Customizable Personalized Photo Button Pins USA Made Design Your Own Bulk School Events Sports Memorial Campaign Items 2.25 Inch 25 Pack
- Price
- $37.67
- Rating
- 4.8/5
- Reviews
- 1,763
- Age
- 3y ago

Custom Pins 10-200 PCS Custom Button Pin for Backpack Personalized Metal Badge with Logo/Photo/Art Work Customized Photo Button Hat Lapel Pin for Birthday Promotion Party Conference (Design-9)
- Price
- $61.82
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 10mo ago
Newest
by launch date
Custom Pins Custom Lapel Pins - Customized Buttons for men Customized pin Personalized Pin For Bussiness Company Add Your Text Logo Personalized Button Bulk Gold
- Price
- $46.22
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 4mo ago

Custom Pins Add Logo Text Photo Custom Buttons Design Your Own Personalized Pins Buttons Round Badges Customized Pin For Men Women 1.8inch
- Price
- $5.03
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago

Bulk Custom Pins Design Your Own Text Name Photo Logo Personalized Round Pinback Buttons Custom Gifts Tinplate 1.2
- Price
- $4.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

12 Pack 3 Inch Clear Button Pins Photo Button DIY Custom Acrylic Blank Badge Pins for Crafts
- Price
- $9.80
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 8mo ago

EXYLANOR Custom Pins Personalized Badges with Photo Text Logo Name Button for Clothes Hats Bags 1 PC Blank White 1.8
- Price
- $4.90
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
19
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
12%
- Generic34%
- Monkey Duo33%
- BIGNC7%
- Big Dot of Happiness5%
- EXYLANOR5%
- Happizza4%
- Open — no brand owns it (6 brands, 12%)
Demand
Custom Pins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Custom Pins search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- custom pins161K/yr
- custom pin82K/yr
- custom buttons47K/yr
- custom button pins28K/yr
- personalized button pins14K/yr
- photo buttons16K/yr
- custom pins bulk10K/yr
- custom button15K/yr
- personalized pins14K/yr
- customized pins11K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Pins
We read the reviews and the return reasons for every product selling here.
“I cannot make a single button”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Pins questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









