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Custom Pins

Fail

Buyers convert on only 1.0% of searches, so Custom Pins is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$98K/yr477K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
66%top-5 click share · 12 brands · 19 sellers

Flapen Score

Custom Pins against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Custom Pins is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Pins 477K times last year and spent an estimated $98K. The top 5 brands take 83% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
1.0%
Market size, estimated
$98Ka year
Peak month
May1.6× the quietest month
Top search term
custom pins161K searches a year

02 · Price

A sale here is worth $20.65.

Listings sell for $20.65 on average, from $4.32 to $61.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.65 that is $5K to $10K a year per listing.

Average price
$20.65inside the $15 to $100 sweet spot
Price range
$4.32–$61.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #41,758 within Accessories. It carries 617 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
24%
Out of stock, average day
2.4%
Average rank
#41,758in Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
617per listing
Listings tracked
17

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Custom Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

  • Brand 134%
  • Brand 233%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 12%)

Demand

Custom Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Custom Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom pins161K/yr
  • custom pin82K/yr
  • custom buttons47K/yr
  • custom button pins28K/yr
  • personalized button pins14K/yr
  • photo buttons16K/yr
  • custom pins bulk10K/yr
  • custom button15K/yr
  • personalized pins14K/yr
  • customized pins11K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Pins

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Touch/Button Controls”
2.5%of orders come back
“I cannot make a single button”
A buyer, on “Touch/Button Controls”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Custom Pins questions

Answered from the same tracked data.