Is custom pins profitable to sell on Amazon United States?

The niche generates $98K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (41/100).

How competitive is the custom pins niche?

12 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in custom pins?

Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Quality-Overall. The return rate is 2.5%.

When does demand for custom pins peak?

Demand peaks in May; the busiest month runs 1.6× the quietest.

What does it cost to enter the custom pins niche?

Listings span $4.32–$61.82; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 617 reviews — the moat a new listing must climb.

custom pins

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Great$20.65

avg listing price — sweet spot $15–$100

Price range

Great$4.32–$61.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good616.71

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$98K

$98K/yr · 477K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, custom pins is a $98K/yr Amazon United States market (477K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

custom pins market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $103K–$124K; units × avg price
Conversion rate: 1.0%
Avg BSR: #41,758
Page quality: 0%
Prime: 24%
Sponsored: 88%
Out of stock: 2.4%
Avg brand age: 30 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Generic34%
Monkey Duo33%
BIGNC7%
Big Dot of Happiness5%
EXYLANOR5%
Happizza4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.6×

Open Trend

Top custom pins search terms

custom pins161K/yr +13.8%0.3% conv.
custom pin82K/yr +3.9%0.5% conv.
custom buttons47K/yr +12.4%0.6% conv.
custom button pins28K/yr +0.9%0.6% conv.
personalized button pins14K/yr +40.0%0.4% conv.
photo buttons16K/yr +23.4%0.7% conv.
custom pins bulk10K/yr +38.0%0.1% conv.
custom button15K/yr +11.2%0.8% conv.
personalized pins14K/yr -6.1%0.2% conv.
customized pins11K/yr +12.4%0.5% conv.

All search terms

Top custom pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Custom Buttons and Custom Pins Customizable Personalized Photo Button Pins USA Made Design Your Own Bulk School Events Sports Memorial Campaign Items 2.25 Inch 1 Pack

Monkey Duo$5.364.8★1,763 rev

Custom Pins Bulk Design Your Own Text Name Photo Logo Personalized Black Pinback Buttons Custom Gag Funny Gifts 2 inch

Generic$16.914.6★48 rev

Custom Pin Buttons With Your Picture Text Logo Name Photo Personalized Pins Buttons Custom Gift Black Pins 1.8 inch

Generic$9.514.4★126 rev

Bignc 20 Set Clear Pins for Crafts Plastic Button Making Kit Blank Pins Bulk Make Your Own Buttons Badge Maker DIY Crafts Photo Buttons (2.36 Inch)

BIGNC$9.754.3★941 rev

Personalized Photo Buttons - 3-Inch Custom Picture Pinback Set of 8 Metal Commemorative Buttons Custom Picture

Big Dot of Happiness$21.884.5★230 rev

Newest

by launch date

Custom Pins Custom Lapel Pins - Customized Buttons for men Customized pin Personalized Pin For Bussiness Company Add Your Text Logo Personalized Button Bulk Gold

Generic$46.2210 rev

4mo ago

Custom Pins Add Logo Text Photo Custom Buttons Design Your Own Personalized Pins Buttons Round Badges Customized Pin For Men Women 1.8inch

Generic$5.036 rev

4mo ago

Bulk Custom Pins Design Your Own Text Name Photo Logo Personalized Round Pinback Buttons Custom Gifts Tinplate 1.2

Generic$4.322 rev

5mo ago

12 Pack 3 Inch Clear Button Pins Photo Button DIY Custom Acrylic Blank Badge Pins for Crafts

BBeary$9.8069 rev

8mo ago

EXYLANOR Custom Pins Personalized Badges with Photo Text Logo Name Button for Clothes Hats Bags 1 PC Blank White 1.8

EXYLANOR$4.904 rev

10mo ago

What buyers say about custom pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The pins are high quality”

Ease Of Use20%

“Easy to Use”

Touch/Button Controls11%

“Great buttons for a great price”

Value For Money9%

“Good deal”

Size-Overall5%

“The size we got was what I ordered”

Advertised Vs Actual Product4%

“As expected”

Gifting Purpose4%

“Great gift”

Fun/Entertainment Experience3%

“Easy and fun to use”

Efficiency2%

“does the job well”

Durability2%

“Easy and durable”

What buyers complain about

Touch/Button Controls14%

“I cannot make a single button”

Functionality-Overall13%

“Not working”

Quality-Overall11%

“the quality declined quick”

Size-Overall9%

“A little big”

Durability6%

“Breaks easy”

Ease Of Use4%

“Very frustrating to try to use”

Print Quality3%

“Lettering was hard to read”

Strength3%

“Flimsy”

Advertised Vs Actual Product2%

“I could barely see the two in the photo”

Material Quality2%

“This tells me the quality or compatibility of the materials is terrible”

Top return reasons

Size-Overall32%

Touch/Button Controls21%

Defective Material/Parts11%

Functionality-Overall11%

Value For Money3%

Mechanism Issues3%

Advertised Vs Actual Product3%

Quality-Overall2%