Custom Pins
FailBuyers convert on only 1.0% of searches, so Custom Pins is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $98K/yr477K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 19 sellers
Flapen Score
Custom Pins against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Custom Pins is stronger. Inside it, weaker.
Market
The Custom Pins market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Pins 477K times last year and spent an estimated $98K. The top 5 brands take 83% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $98Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- custom pins161K searches a year
02 · Price
A sale here is worth $20.65.
Listings sell for $20.65 on average, from $4.32 to $61.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.65 that is $5K to $10K a year per listing.
- Average price
- $20.65inside the $15 to $100 sweet spot
- Price range
- $4.32–$61.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #41,758 within Accessories. It carries 617 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 24%
- Out of stock, average day
- 2.4%
- Average rank
- #41,758in Accessories
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Custom Pins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
12%
- Brand 134%
- Brand 233%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 12%)
Demand
Custom Pins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Custom Pins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom pins161K/yr
- custom pin82K/yr
- custom buttons47K/yr
- custom button pins28K/yr
- personalized button pins14K/yr
- photo buttons16K/yr
- custom pins bulk10K/yr
- custom button15K/yr
- personalized pins14K/yr
- customized pins11K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Pins
We read the reviews and the return reasons for every product selling here.
“I cannot make a single button”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Pins questions
Answered from the same tracked data.









