Custom Chain
FailBuyers convert on only 0.5% of searches, so Custom Chain is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $77K/yr410K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 20 sellers
Flapen Score
Custom Chain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Custom Chain is stronger. Inside it, weaker.
Market
The Custom Chain market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Chain 410K times last year and spent an estimated $77K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $77Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- custom chain99K searches a year
02 · Price
A sale here is worth $37.31.
Listings sell for $37.31 on average, from $9.85 to $168.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.31 that is $0 to $4K a year per listing.
- Average price
- $37.31inside the $15 to $100 sweet spot
- Price range
- $9.85–$168.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #21,651 within Jewelry. It carries 1,204 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 65%
- Out of stock, average day
- 6.8%
- Average rank
- #21,651in Jewelry
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,204per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Custom Chain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 80%
Open market
18%
- Brand 143%
- Brand 211%
- Brand 311%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Custom Chain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Custom Chain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom chain99K/yr
- custom pendant49K/yr
- custom necklace for men56K/yr
- custom chain for men35K/yr
- name necklace for men25K/yr
- custom pendant for men27K/yr
- custom chain pendant13K/yr
- custom chains12K/yr
- custom name necklace for men12K/yr
- mens custom necklace9K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Chain
We read the reviews and the return reasons for every product selling here.
“big for a locket”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Chain questions
Answered from the same tracked data.









