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Custom Beanie

Fail

Demand is soft, at -62.4% this quarter, so Custom Beanie is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$55K/yr151K searches / yr
90-day growth
-62.4%search demand this quarter
Competition
50%top-5 click share · 23 brands · 43 sellers

Flapen Score

Custom Beanie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Custom Beanie is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Beanie 151K times last year and spent an estimated $55K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-62.4%
Conversion, latest week
1.8%
Market size, estimated
$55Ka year
Peak month
December10.7× the quietest month
Top search term
custom beanie73K searches a year

02 · Price

A sale here is worth $20.60.

Listings sell for $20.60 on average, from $2.36 to $144.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.60 that is $0 to $2K a year per listing.

Average price
$20.60inside the $15 to $100 sweet spot
Price range
$2.36–$144.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,777 within Skullies & Beanies. It carries 5,587 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
43%
Out of stock, average day
4.7%
Average rank
#5,777in Skullies & Beanies
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,587per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Custom Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

43

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

50%

Top 20: 87%

Open market

25%

  • Brand 130%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Custom Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Custom Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom beanie73K/yr
  • custom beanies15K/yr
  • custom beanie for men13K/yr
  • embroidered beanie11K/yr
  • customized beanie7K/yr
  • custom embroidered beanie5K/yr
  • personalized beanie7K/yr
  • customizable beanie5K/yr
  • custom winter hat7K/yr
  • personalized beanies6K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Beanie

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Warmth”
21%of negative reviews mention “Size-Overall”
3.0%of orders come back
“too long”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Custom Beanie questions

Answered from the same tracked data.