Cufflinks for Men

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+19.5%

Conversion, latest week

2.3%

Market size, estimated

$519Ka year

Peak month

December1.6× the quietest month

Top search term

cuff links mens477K searches a year

Listings sell for $15.38 on average, from $6.93 to $39.19. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $15.38 that is $8K to $12K a year per listing.

Average price

$15.38inside the $15 to $100 sweet spot

Price range

$6.93–$39.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

3.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #69 within Jewelry. It carries 1,222 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

97%

Out of stock, average day

2.4%

Average rank

#69in Jewelry

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,222per listing

Listings tracked

37

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months