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Cubic Zirconia Necklace

Fail

Buyers convert on only 0.7% of searches, so Cubic Zirconia Necklace is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$718K/yr624K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
28%top-5 click share · 31 brands · 36 sellers

Flapen Score

Cubic Zirconia Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cubic Zirconia Necklace is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cubic Zirconia Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Cubic Zirconia Necklace 624K times last year and spent an estimated $718K. The top 5 brands take 66% of clicks. Demand peaks in May–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
0.7%
Market size, estimated
$718Ka year
Peak month
December1.9× the quietest month
Top search term
lab grown diamond necklace86K searches a year

02 · Price

A sale here is worth $155.34.

Listings sell for $155.34 on average, from $11.32 to $931.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $155.34 that is $0 to $16K a year per listing.

Average price
$155.34above the $15 to $100 sweet spot
Price range
$11.32–$931.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #5,304 within Pendant Necklaces. It carries 330 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
3.9%
Average rank
#5,304in Pendant Necklaces
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
330per listing
Listings tracked
69

04 · Newcomers

5 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cubic Zirconia Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

36

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

28%

Top 20: 58%

Open market

31%

  • Brand 124%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

Cubic Zirconia Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Cubic Zirconia Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lab grown diamond necklace86K/yr
  • diamond jewelry60K/yr
  • diamond pendant60K/yr
  • silver diamond necklace47K/yr
  • diamond pendant necklace for women44K/yr
  • diamond pendant necklace34K/yr
  • lab diamond necklace31K/yr
  • diamond jewelry for women62K/yr
  • floating diamond necklace26K/yr
  • diamond solitaire necklace25K/yr

Reviews and returns

What reviews say buyers love and hate about Cubic Zirconia Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Way too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cubic Zirconia Necklace questions

Answered from the same tracked data.