Cruella Deville Wig

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-37.5%

Conversion, latest week

3.9%

Market size, estimated

$147Ka year

Peak month

October55.7× the quietest month

Top search term

cruella deville wig151K searches a year

Listings sell for $16.68 on average, from $9.84 to $25.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $16.68 that is $2K to $4K a year per listing.

Average price

$16.68inside the $15 to $100 sweet spot

Price range

$9.84–$25.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

18.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #1,558 within Wigs. It carries 1,236 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

20.6%

Average rank

#1,558in Wigs

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

1,236per listing

Listings tracked

8

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months