Is cruella deville costume women profitable to sell on Amazon United States?

The niche generates $216K/yr across 3 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (24/100).

How competitive is the cruella deville costume women niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cruella deville costume women?

Top complaints mined from reviews: Smell. The return rate is 15.2% — above our launch gate.

When does demand for cruella deville costume women peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 59.9× the quietest.

What does it cost to enter the cruella deville costume women niche?

Listings span $6.81–$25.19; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.

cruella deville costume women

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$18.03

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.81–$25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$216K

$216K/yr · 1.3M searches

Review moat

Okay3,307.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad15.2%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, cruella deville costume women is a $216K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 24/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cruella deville costume women market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $361K–$451K; units × avg price
Conversion rate: 0.9%
Avg BSR: #872
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 27.7%
Avg brand age: 44 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

QAQ-COSPLAY89%
Lansian6%
Pistha5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 59.9×

Open Trend

Top cruella deville costume women search terms

cruella deville costume women731K/yr -20.0%0.4% conv.
cruella74K/yr -9.5%0.0% conv.
cruella deville47K/yr -14.1%0.1% conv.
cruella deville costume89K/yr -19.8%0.3% conv.
cruella costume106K/yr -17.1%0.1% conv.
cruella de vil17K/yr -9.7%0.0% conv.
cruella deville accessories41K/yr -6.2%0.1% conv.
cruella deville coat66K/yr -55.4%0.0% conv.
cruella costume women36K/yr +15.8%0.5% conv.
cruella de vil costume13K/yr -24.3%0.3% conv.

All search terms

Top cruella deville costume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up

QAQ-COSPLAY$25.194.6★278 rev

Lansian Womens 21.6 Long Elbow Satin Gloves Red 1920s Opera Bridal Dance Gloves for Evening Party Opera Costume Red

Lansian$6.814.3★9,479 rev

4 Pack Women Halloween Dalmatian Costume Black White Dalmatian Shawl Scarf Stole 1920s Red Glove Faux Pearls Necklace for Adult

Pistha$22.094.3★165 rev

Newest

by launch date

QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up

QAQ-COSPLAY$25.19278 rev

2y ago

4 Pack Women Halloween Dalmatian Costume Black White Dalmatian Shawl Scarf Stole 1920s Red Glove Faux Pearls Necklace for Adult

Pistha$22.09165 rev

3y ago

Lansian Womens 21.6 Long Elbow Satin Gloves Red 1920s Opera Bridal Dance Gloves for Evening Party Opera Costume Red

Lansian$6.819,479 rev

8y ago

What buyers say about cruella deville costume women

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Good value for money”

Quality-Overall19%

“Very good quality”

Size-Overall19%

“Perfect fit”

Soft Feel6%

“Soft and velvety”

What buyers complain about

Smell50%

“has a chemical smell”

Top return reasons

Size-Overall41%

Color15%

Length9%

Arm Fit8%

Material Quality4%

Quality-Overall3%

Wrist Fit3%

Product Condition3%

Stitch/Finish/Polish3%

Shape/Style2%

Common questions

Is cruella deville costume women profitable to sell on Amazon United States?: The niche generates $216K/yr across 3 tracked products. 90-day search growth is -17.9%. Flapen's verdict: Skip it (24/100).
How competitive is the cruella deville costume women niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cruella deville costume women?: Top complaints mined from reviews: Smell. The return rate is 15.2% — above our launch gate.
When does demand for cruella deville costume women peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 59.9× the quietest.
What does it cost to enter the cruella deville costume women niche?: Listings span $6.81–$25.19; the average listing price is $18.03 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.