Cruella Deville Costume Kids

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-53.6%

Conversion, latest week

1.0%

Market size, estimated

$28Ka year

Peak month

October81.7× the quietest month

Top search term

cruella deville costume kids68K searches a year

Listings sell for $25.50 on average, from $6.76 to $61.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.50 that is $0 to $3K a year per listing.

Average price

$25.50inside the $15 to $100 sweet spot

Price range

$6.76–$61.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

13.0%of orders · Amazon United States median 2.1%

32% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #2,478 within Girls. It carries 334 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

86%

Out of stock, average day

30.5%

Average rank

#2,478in Girls

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

334per listing

Listings tracked

37

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months