Is cruella deville costume kids profitable to sell on Amazon United States?

The niche generates $28K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (41/100).

How competitive is the cruella deville costume kids niche?

27 brands and 61 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in cruella deville costume kids?

Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 13.0% — above our launch gate.

When does demand for cruella deville costume kids peak?

Demand peaks in Sep–Oct; the busiest month runs 81.7× the quietest.

What does it cost to enter the cruella deville costume kids niche?

Listings span $6.76–$61.18; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.

cruella deville costume kids

Skip it

Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.50

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great333.78

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.76–$61.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 109K searches

Growth

Bad-53.6%

90-day search growth — must beat 0% to launch

Returns

Bad13.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, cruella deville costume kids is a $28K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cruella deville costume kids market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $32K–$38K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,478
Page quality: 0%
Prime: 86%
Sponsored: 32%
Out of stock: 30.5%
Avg brand age: 36 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

32%

Top 20: 80%

Open market

45%

IBTOM CASTLE21%
Mecamelon8%
Pangda7%
KESOCORAY7%
Disguise7%
Joy Join6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 81.7×

Open Trend

Top cruella deville costume kids search terms

cruella deville costume kids68K/yr -62.8%1.2% conv.
cruella costume kids11K/yr -29.8%1.5% conv.
kids cruella deville costume8K/yr -42.6%2.0% conv.
cruella deville costume girls6K/yr -4.3%1.1% conv.
girls cruella deville costume5K/yr -42.9%1.1% conv.
cruella deville costume toddler6K/yr -33.7%0.8% conv.
toddler cruella deville costume6K/yr -63.7%1.5% conv.

All search terms

Top cruella deville costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pangda 3Pcs 1920s Costume Accessories for Women Red Long Satin Gloves Fancy Dress Plastic Stick Pearl Necklace Set(Classic Style Red Gloves)

Pangda$10.854.3★1,775 rev

KESOCORAY 6 PCS Black and White Costume Set for Women

KESOCORAY$21.974.5★62 rev

Kids Girls Halloween Costume Dalmatian Dog Dress Toddler Baby Carnival Cosplay Fancy Dress Up Party Birthday Photography Role Play Gown +Wig +Gloves +The Pole 5PCS Outfit Set White-ruffle 2-3 Years

IBTOM CASTLE$25.884.7★200 rev

Mecamelon Girls Vintage Halloween Costume Dress Up Dalmatian Print Outfit (6-7 Years White)

Mecamelon$34.244.6★414 rev

Little Girls Princess Gloves(Solid Color Long Elbow Length) For Birthday Wedding Holiday Costume Party(Red)

Joy Join$6.944.5★3,988 rev

Newest

by launch date

Disney Store Official Cruella De Vil Halloween Costume for Girls - Disney Halloween Costumes for kids - Dress up Clothes for Pretend Play - Cosplay Costume with Embroidered Details - Size 5/6

Disney Store$54.6223 rev

5mo ago

COSPELEY 101 Dalmatian Costume for Kids Girls Shirt Outfit Ears Headband Socks Accessories for 101st Day Of School (Middle(8-10yr))

COSPELEY$22.20114 rev

1y ago

KESOCORAY 6 PCS Black and White Costume Set for Women

KESOCORAY$21.9762 rev

1y ago

Pikpops Dalmatian Costume Girls 101 Days of School Dog Costume Set Kids Tutu Headband Accessories Halloween Animal Party (8-10 years old)

Pikpops$24.0139 rev

2y ago

tiggell 3pcs Dalmatian Costume Black and White Anime Dress Up Scarf Lace Gloves Top Hat Hair Clip Devil Costume for Halloween Cosplay

tiggell$15.3758 rev

2y ago

What buyers say about cruella deville costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality, came on time”

Value For Money19%

“Good value for money”

Size-Overall10%

“Perfect fit”

Correct Contents8%

“Cute pieces”

Advertised Vs Actual Product6%

“Just as pictured”

Material Quality4%

“The material is lightweight and comfortable, making it easy to wear for extended periods”

Ease Of Use4%

“playful without being complicated to put on”

Wig/Artificial Hair Quality4%

“Wig was perfect for my little cruella”

Durability4%

“sturdy enough for more than one occasion”

Soft Feel4%

“are gentle on it”

What buyers complain about

Size-Overall29%

“I can't imagine the nose ever fitting anything”

Durability18%

“One of the bows came off while putting them back on other than that these gloves were beautiful”

Comfort-Overall9%

“Its was uncomfortable for my Grand”

Quality-Overall8%

“Poor quality”

Smell5%

“has a chemical smell”

Advertised Vs Actual Product5%

“Also, its not pictured,”

Upholstery/Fabric Quality3%

“the fabric is extremely fragile”

Thickness3%

“The gloves are thin”

Top return reasons

Size-Overall64%

Quality-Overall8%

Advertised Vs Actual Product7%

Length5%

Product Condition4%

Material Quality3%

Wig/Artificial Hair Quality1%

Defective Material/Parts1%

Color1%

Shoulder Fit1%

Common questions

Is cruella deville costume kids profitable to sell on Amazon United States?: The niche generates $28K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.6%. Flapen's verdict: Skip it (41/100).
How competitive is the cruella deville costume kids niche?: 27 brands and 61 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in cruella deville costume kids?: Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 13.0% — above our launch gate.
When does demand for cruella deville costume kids peak?: Demand peaks in Sep–Oct; the busiest month runs 81.7× the quietest.
What does it cost to enter the cruella deville costume kids niche?: Listings span $6.76–$61.18; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 334 reviews — the moat a new listing must climb.