Cruella De Vil

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

0.7%

Market size, estimated

$77Ka year

Peak month

October5.1× the quietest month

Top search term

cruella74K searches a year

Listings sell for $101.55 on average, from $12.77 to $266.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $101.55 that is $0 to $10K a year per listing.

Average price

$101.55above the $15 to $100 sweet spot

Price range

$12.77–$266.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

13.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #10,234 within Robes, Capes & Jackets. It carries 100 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

18.8%

Average rank

#10,234in Robes, Capes & Jackets

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

100per listing

Listings tracked

3

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months