Is cruella de vil profitable to sell on Amazon United States?

The niche generates $77K/yr across 3 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (21/100).

How competitive is the cruella de vil niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for cruella de vil peak?

Demand peaks in Oct–Dec; the busiest month runs 5.1× the quietest.

What does it cost to enter the cruella de vil niche?

Listings span $12.77–$266.70; the average listing price is $101.55 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.

cruella de vil

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great100.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$101.55

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$12.77–$266.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Market size

Bad$77K

$77K/yr · 104K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Returns

Bad13.7%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns High Price

According to Flapen's Amazon United States niche tracking, cruella de vil is a $77K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 21/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cruella de vil market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $76K–$102K; units × avg price
Conversion rate: 0.7%
Avg BSR: #10,234
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 18.8%
Avg brand age: 43 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

QAQ-COSPLAY90%
Jewelili5%
INTIMO5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -5.1% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 5.1×

Open Trend

Top cruella de vil search terms

cruella74K/yr -9.5%0.0% conv.
cruella de vil17K/yr -9.7%0.0% conv.
cruela10K/yr +15.2%0.0% conv.
curella2K/yr +56.9%0.0% conv.

All search terms

Top cruella de vil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up

QAQ-COSPLAY$25.194.6★278 rev

Jewelili Enchanted Disney Fine Jewelry I Rock Sterling Silver and Black Rhodium 1/4 cttw Diamond Disney Cruella Live Action Stack Ring Size 6

Jewelili$266.705.0★5 rev

Disney Villains Womens Cruella De Vil 2 Piece Shirt And Pants Jogger Style Pajama Set (Small)

INTIMO$12.774.0★18 rev

Newest

by launch date

QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up

QAQ-COSPLAY$25.19278 rev

2y ago

Jewelili Enchanted Disney Fine Jewelry I Rock Sterling Silver and Black Rhodium 1/4 cttw Diamond Disney Cruella Live Action Stack Ring Size 6

Jewelili$266.705 rev

5y ago

Disney Villains Womens Cruella De Vil 2 Piece Shirt And Pants Jogger Style Pajama Set (Small)

INTIMO$12.7718 rev

5y ago

What buyers say about cruella de vil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money60%

“Good value for money”

Quality-Overall20%

“Very good quality”

Size-Overall20%

“Perfect fit”

Top return reasons

Size-Overall65%

Material Quality8%

Quality-Overall8%

Product Condition8%

Advertised Vs Actual Product6%

Length4%

Common questions

Is cruella de vil profitable to sell on Amazon United States?: The niche generates $77K/yr across 3 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (21/100).
How competitive is the cruella de vil niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for cruella de vil peak?: Demand peaks in Oct–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the cruella de vil niche?: Listings span $12.77–$266.70; the average listing price is $101.55 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.