Is crown royal profitable to sell on Amazon United States?

The niche generates $102K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (41/100).

How competitive is the crown royal niche?

9 brands and 141 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in crown royal?

Top complaints mined from reviews: Durability, Material Quality, Size-Overall. The return rate is 2.3%.

When does demand for crown royal peak?

Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.

What does it cost to enter the crown royal niche?

Listings span $9.12–$44.83; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.

crown royal

Skip it

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Avg price

Incredible$27.70

avg listing price — sweet spot $15–$100

Price range

Great$9.12–$44.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great465.36

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Market size

Okay$102K

$102K/yr · 271K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, crown royal is a $102K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

crown royal market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $111K–$139K; units × avg price
Conversion rate: 1.4%
Avg BSR: #15,825
Page quality: 0%
Prime: 86%
Sponsored: 50%
Out of stock: 8.9%
Avg brand age: 43 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

141

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

GJTIM30%
LORD'S ROCKS23%
XXME14%
fat mummy12%
Crown Royal8%
TOBATOBA5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Open Trend

Top crown royal search terms

crown royal97K/yr +15.2%0.7% conv.
crown royal whiskey78K/yr -32.5%0.7% conv.
crown royal gifts for men54K/yr +7.6%1.4% conv.
crown royal gifts28K/yr -13.0%1.4% conv.
crown royal whiskey liquor5K/yr -15.6%0.4% conv.
crown royal liquor3K/yr +34.3%0.3% conv.
crown royal gift set6K/yr -17.0%1.6% conv.

All search terms

Top crown royal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GJTIM 2 Pairs Whiskey Gift Whiskey Lover Drinker Whiskey Lover SocksCrown R

GJTIM$15.344.8★262 rev

Whiskey Glasses Set of 2 Crown Royal Whiskey Glass and Stone Set 2 Scotch Glasses and 4 Unique Chilling Granite Rocks | Whiskey Stone Gift Set for Men Compatible

LORD'S ROCKS$22.104.7★333 rev

fat mummy Crown Fan Hawaiian Shirts for Men and Women Tropical Summer Beach Shirt Crown Lovers Button Shirt Holiday Shirt White- Orange 3X-Large

fat mummy$28.944.6★60 rev

Crown Royal Cocktail Smoking Kit Premium 10-Piece Whiskey Smoker Set with Butane Torch Wood Chips (Oak Apple Cherry Pecan) Mesh Burn Cups & Wooden Lid Gift Set for Whiskey & Bourbon Lovers

LORD'S ROCKS$36.404.4★52 rev

XXME Purple Original Crown Fan Baseball Jersey Shirt Crown Lovers Baseball Jersey Button Down Sports Uniform for Women Men (X-Large)

XXME$37.034.4★150 rev

Newest

by launch date

Crown Fan Hawaiian Shirt Aloha Beach Vacation Casual Button Down Short Sleeve Shirt Floral Summer Skull Gifts

XXME$34.94117 rev

6mo ago

fat mummy Royal Whiskey Inspired Tumbler King Crown Style Stainless Steel Travel Mug with Lid Funny Drinking Gift for Men and Women

fat mummy$24.95223 rev

6mo ago

Zippo Crown Royal Lighters

Zippo$29.279 rev

11mo ago

Crown Royal Cocktail Smoking Kit Premium 10-Piece Whiskey Smoker Set with Butane Torch Wood Chips (Oak Apple Cherry Pecan) Mesh Burn Cups & Wooden Lid Gift Set for Whiskey & Bourbon Lovers

LORD'S ROCKS$36.4052 rev

1y ago

Crown Royal Cocktail Smoking Kit 10-Piece Smoker Set for Whiskey & Cocktails with Torch Wood Chips Smoker Lid Glasses & Accessories Premium Gift Set for Men Bourbon Lovers & Home Bars

LORD'S ROCKS$28.3132 rev

1y ago

What buyers say about crown royal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great quality”

Gifting Purpose21%

“Great gift idea”

Value For Money14%

“Perfect set at a perfect price”

Alcohol Flavor7%

“One of my favorite drinks”

Advertised Vs Actual Product7%

“just right”

Brightness/Shine/Glow7%

“Beautiful light, hung in my barn and is very bright, well made”

Color2%

“Colors are really great though”

Smell2%

“Came balled up, and used, with super strong cologne smell”

Ease Of Use2%

“its easy to use while delivering great results”

Durability2%

“Durable and well-made 5 out of 5, highly recommend”

What buyers complain about

Durability25%

“I don't think it'll have longevity”

Material Quality25%

“Wierd feeling material”

Size-Overall8%

“Runs quite small”

Top return reasons

Size-Overall56%

Color6%

Length4%

Quality-Overall4%

Metal Authenticity4%

Feet Fit4%

Product Condition4%

Material Quality4%

Functionality-Overall4%

Sleeve Fit2%

Common questions

Is crown royal profitable to sell on Amazon United States?: The niche generates $102K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (41/100).
How competitive is the crown royal niche?: 9 brands and 141 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in crown royal?: Top complaints mined from reviews: Durability, Material Quality, Size-Overall. The return rate is 2.3%.
When does demand for crown royal peak?: Demand peaks in Nov–Dec; the busiest month runs 6.7× the quietest.
What does it cost to enter the crown royal niche?: Listings span $9.12–$44.83; the average listing price is $27.70 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.