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Crown Jewels

Fail

Shoppers spend an estimated $9K a year here, so Crown Jewels is a Fail.

Flapen Score
24
24 / 100
Ranks 16,569 of 16,930 Clothing, Shoes & Jewelry niches · −21 vs the category median of 45
Market size
$9K/yr28K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
79%top-5 click share · 9 brands · 12 sellers

Flapen Score

Crown Jewels against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Crown Jewels is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crown Jewels market on Amazon at a glance

Shoppers on Amazon United States searched for Crown Jewels 28K times last year and spent an estimated $9K. The top 5 brands take 79% of clicks. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.3%
Market size, estimated
$9Ka year
Top search term
crown jewels18K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $6.59 to $21.60. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $14.40 that is $0 to $1K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$6.59–$21.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #874 within Girls. It carries 2,463 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#874in Girls
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,463per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Crown Jewels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

12

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • Brand 132%
  • Brand 223%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 15%)

Demand

Crown Jewels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 26.0× · 8 of 12 months tracked

Search terms

Top Crown Jewels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crown jewels18K/yr
  • crown jewel4K/yr
  • fake crown jewels6K/yr

Reviews and returns

What reviews say buyers love and hate about Crown Jewels

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Weight Heavy”
7.4%of orders come back
“Its heavier than expected”
A buyer, on “Weight Heavy”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Crown Jewels questions

Answered from the same tracked data.