cross pin
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great177.2avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Okay$4.71–$24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 160K searches
According to Flapen's Amazon United States niche tracking, cross pin is a $31K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 44% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
cross pin market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #12,417
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.7%
- Avg brand age
- 38 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
62
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
37%
Top 20: 71%
Open market
52%
- Mheijo15%
- Nuenen11%
- CINFAC8%
- KummerSaprk6%
- PinMart5%
- TLASTMATE5%
Demand
Weekly Amazon search volume, last 13 weeks — -8.4% search growth over the last 90 days.Top cross pin search terms
- cross pin52K/yr
- cross lapel pin22K/yr
- cross pins18K/yr
- cross brooch17K/yr
- cross pins for men12K/yr
- cross lapel pins for men11K/yr
- cross brooches for women9K/yr
- cross pins for women9K/yr
- cross hat pin6K/yr
- gold cross pin4K/yr
Top cross pin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cross Label Pin and Tie Clip Christian Tie Clip and Pin Set Religious Tie Clips for Men Jesus Suit Lapel Pin for Men Crucifix Tie Tack Pins for Women Dad Catholic Christ Mens Lapel Pins for Suits
Mheijo$19.184.7★87 rev
Nuenen 50 Pcs Cross Charm for Women Man Celebration Grad Decor Crystal Pocket Cross Necklace Natural Worry Stone Gift for Jewelry Making Craft Festival Decor (0.71 x 0.98 x 0.24 Inch Classic)
Nuenen$24.144.2★684 rev
CINFAC 25/50/100pcs small metal golden Religious Christian Cross brooch pin enamel Chaplain Cross lapel pins funeral Church prayer bulk (25)
CINFAC$8.434.8★196 rev
Cross Lapel Pin for Men and Women |Clothing Accessories for Suit Sweater Overcoat l Gift for Family Member (Cross)
TLASTMATE$6.044.6★90 rev
Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women
KummerSaprk$10.004.4★10 rev
Newest
by launch dateCross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women
KummerSaprk$10.0010 rev
Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women
KummerSaprk$10.7710 rev
YKEBVPW 5pcs Small Metal Golden Cross Brooch Pins Enamel Cross Lapel Pins for Men Prayer Pins Bulk Heart Brooches for Church Funeral Flag Faith Jewelry Accessories
YKEBVPW$6.0017 rev
Cross Label Pin and Tie Clip Christian Tie Clip and Pin Set Religious Tie Clips for Men Jesus Suit Lapel Pin for Men Crucifix Tie Tack Pins for Women Dad Catholic Christ Mens Lapel Pins for Suits
Mheijo$19.1887 rev
American Flag Christian Cross Lapel Pin (Black-Metal)
Great 1$8.9834 rev
Trending
90-day click momentumCross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women
KummerSaprk$10.004.4★
Cross Label Pin and Tie Clip Christian Tie Clip and Pin Set Religious Tie Clips for Men Jesus Suit Lapel Pin for Men Crucifix Tie Tack Pins for Women Dad Catholic Christ Mens Lapel Pins for Suits
Mheijo$19.184.7★
Nuenen 50 Pcs Cross Charm for Women Man Celebration Grad Decor Crystal Pocket Cross Necklace Natural Worry Stone Gift for Jewelry Making Craft Festival Decor (0.71 x 0.98 x 0.24 Inch Classic)
Nuenen$24.144.2★
Cross Pin for Men Gold Jesus Lapel Pin Brooch Christian Birthday Jewelry Gifts Faith First Communion Baptism Gifts for Women
KummerSaprk$10.774.4★
25/50/100 pieces Silver-plated-color Christian Cross lapel pins bulk (25)
CINFAC$6.984.7★
What buyers say about cross pin
What buyers praise and complain about, mined from review topics.What buyers love
“It is beautifully made”
“Great for gifts”
“Looks just like the picture”
“Good price”
“Great fit”
“they seem to be very durable so far”
“Love the colors”
“Well designed and made”
“Its simple”
“Detailed well Stable pin”
What buyers complain about
“Tiny tiny cross”
“Broke”
“These were not cheap”
“False advertisement”
“The only downside is that the color was slightly off from what I was expecting”
“is made of cheap aluminum”
“Broken pieces”
“Very tacky looking”
“Its no nicely made”
“NOT sturdy”
Top return reasons
Common questions
- Is cross pin profitable to sell on Amazon United States?
- The niche generates $31K/yr across 50 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the cross pin niche?
- 36 brands and 62 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in cross pin?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.0%.
- What does it cost to enter the cross pin niche?
- Listings span $4.71–$24.14; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.