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Cross Pin

Fail

Shoppers spend an estimated $31K a year here, so Cross Pin is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$31K/yr160K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
37%top-5 click share · 36 brands · 62 sellers

Flapen Score

Cross Pin against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Pin is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Pin market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Pin 160K times last year and spent an estimated $31K. The top 5 brands take 44% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.8%
Market size, estimated
$31Ka year
Top search term
cross pin52K searches a year

02 · Price

A sale here is worth $10.74.

Listings sell for $10.74 on average, from $4.71 to $24.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.74 that is $0 to $1K a year per listing.

Average price
$10.74under the $15 to $100 sweet spot
Price range
$4.71–$24.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #12,417 within Jewelry. It carries 177 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#12,417in Jewelry
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
50

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cross Pin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

62

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

37%

Top 20: 71%

Open market

52%

  • Brand 115%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cross Pin search demand

Weekly searches over the year. Pick a range.

4K3KApr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Cross Pin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross pin52K/yr
  • cross lapel pin22K/yr
  • cross pins18K/yr
  • cross brooch17K/yr
  • cross pins for men12K/yr
  • cross lapel pins for men11K/yr
  • cross brooches for women9K/yr
  • cross pins for women9K/yr
  • cross hat pin6K/yr
  • gold cross pin4K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Pin

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Tiny tiny cross”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Pin questions

Answered from the same tracked data.