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Cross Pendant for Men

Fail

Demand is soft, at -14.0% this quarter, so Cross Pendant for Men is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$95K/yr406K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
44%top-5 click share · 23 brands · 25 sellers

Flapen Score

Cross Pendant for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Pendant for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Pendant for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Pendant for Men 406K times last year and spent an estimated $95K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.4%
Market size, estimated
$95Ka year
Peak month
December1.8× the quietest month
Top search term
cross pendant for men146K searches a year

02 · Price

A sale here is worth $16.22.

Listings sell for $16.22 on average, from $5.70 to $34.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.22 that is $2K to $4K a year per listing.

Average price
$16.22inside the $15 to $100 sweet spot
Price range
$5.70–$34.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Jewelry. It carries 2,047 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#157in Jewelry
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,047per listing
Listings tracked
37

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cross Pendant for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

25

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

44%

Top 20: 81%

Open market

38%

  • Brand 117%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cross Pendant for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Cross Pendant for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross pendant for men146K/yr
  • kids cross necklace77K/yr
  • cross necklace for kids38K/yr
  • mens cross pendant39K/yr
  • large cross pendant16K/yr
  • cheap cross necklace12K/yr
  • cross pendant men8K/yr
  • childrens cross necklace8K/yr
  • holy cross necklace4K/yr
  • cross necklace kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Pendant for Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“oversized”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Pendant for Men questions

Answered from the same tracked data.