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Cross Necklace Y2k

Fail

Demand is soft, at -18.0% this quarter, so Cross Necklace Y2k is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$754K/yr687K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
68%top-5 click share · 8 brands · 10 sellers

Flapen Score

Cross Necklace Y2k against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Necklace Y2k is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Necklace Y2k market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Necklace Y2k 687K times last year and spent an estimated $754K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 687K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $754K a year.

Searches, last 12 months
687K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
2.5%
Market size, estimated
$754Ka year
Peak month
October1.7× the quietest month
Top search term
james michelle jewelry97K searches a year

02 · Price

A sale here is worth $43.74.

Listings sell for $43.74 on average, from $8.06 to $104.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $43.74 that is $22K to $33K a year per listing.

Average price
$43.74inside the $15 to $100 sweet spot
Price range
$8.06–$104.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$22K–$33K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #697 within Pendant Necklaces. It carries 1,024 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#697in Pendant Necklaces
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,024per listing
Listings tracked
13

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Cross Necklace Y2k products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

10

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 159%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cross Necklace Y2k search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Cross Necklace Y2k search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • james michelle jewelry97K/yr
  • chunky cross necklace92K/yr
  • chunky cross necklace for women121K/yr
  • big cross necklace63K/yr
  • large cross necklace52K/yr
  • chunky gold cross necklace29K/yr
  • large cross necklace for women29K/yr
  • james michelle chunky cross necklace44K/yr
  • hammered cross necklace22K/yr
  • big cross necklace for women27K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Necklace Y2k

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
3.8%of orders come back
“very cheap quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cross Necklace Y2k questions

Answered from the same tracked data.