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Cross Necklace with Crown

Fail

Demand is soft, at -30.1% this quarter, so Cross Necklace with Crown is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$155K/yr242K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
77%top-5 click share · 8 brands · 13 sellers

Flapen Score

Cross Necklace with Crown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Necklace with Crown is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Necklace with Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Necklace with Crown 242K times last year and spent an estimated $155K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
3.7%
Market size, estimated
$155Ka year
Peak month
September3.4× the quietest month
Top search term
cross necklace with crown33K searches a year

02 · Price

A sale here is worth $17.21.

Listings sell for $17.21 on average, from $7.07 to $63.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.21 that is $4K to $9K a year per listing.

Average price
$17.21inside the $15 to $100 sweet spot
Price range
$7.07–$63.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #823 within Pendant Necklaces. It carries 1,266 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#823in Pendant Necklaces
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,266per listing
Listings tracked
13

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Cross Necklace with Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 147%
  • Brand 220%
  • Brand 311%
  • Brand 410%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cross Necklace with Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Cross Necklace with Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross necklace with crown33K/yr
  • cross and crown necklace25K/yr
  • cross with crown necklace20K/yr
  • cross with crown necklace for women32K/yr
  • lainly cross and crown necklace10K/yr
  • cross and crown necklace for women36K/yr
  • cross crown necklace11K/yr
  • cross crown necklace for women15K/yr
  • crown cross necklace for women10K/yr
  • cross necklace with crown for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Necklace with Crown

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.2%of orders come back
“Broke easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Necklace with Crown questions

Answered from the same tracked data.