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Cross Necklace for Women

Maybe

Shoppers spend an estimated $8.2M a year here. But demand is soft, at -3.8% this quarter, so Cross Necklace for Women is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$8.2M/yr20.9M searches / yr
90-day growth
-3.8%search demand this quarter
Competition
51%top-5 click share · 23 brands · 28 sellers

Flapen Score

Cross Necklace for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Cross Necklace for Women is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Necklace for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Necklace for Women 20.9M times last year and spent an estimated $8.2M. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 20.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months
20.9M
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
2.0%
Market size, estimated
$8.2Ma year
Peak month
December2.3× the quietest month
Top search term
cross necklace for women3.7M searches a year

02 · Price

A sale here is worth $19.71.

Listings sell for $19.71 on average, from $5.70 to $113.17. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $19.71 that is $197K to $246K a year per listing.

Average price
$19.71inside the $15 to $100 sweet spot
Price range
$5.70–$113.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
$197K–$246K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Pendant Necklaces. It carries 3,251 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Pendant Necklaces
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,251per listing
Listings tracked
34

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cross Necklace for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

28

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

51%

Top 20: 84%

Open market

23%

  • Brand 126%
  • Brand 220%
  • Brand 318%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Cross Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cross Necklace for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross necklace for women3.7M/yr
  • silver necklace1.8M/yr
  • cross necklace2.0M/yr
  • silver necklace for women2.0M/yr
  • sterling silver necklace1.4M/yr
  • initial necklace1.0M/yr
  • choker necklace for women1.1M/yr
  • pavoi necklace973K/yr
  • long necklaces for women768K/yr
  • initial necklaces for women1.1M/yr

Reviews and returns

What reviews say buyers love and hate about Cross Necklace for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
3.6%of orders come back
“The cross is a lot smaller than I thought it would be”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cross Necklace for Women questions

Answered from the same tracked data.